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Same Title - different sites

         

brynyc

11:43 pm on Aug 12, 2003 (gmt 0)

10+ Year Member



As a total novice-not a webmaster-maybe someone can assist.
A competitor is using the same company name in their title bar as me. Because the name is regional not much can be done here. Many are confusing us with being affiliated with them and are calling us or coming into the school looking for job assistance after training at this school.

The name of our school is 'Location Name Business Type' the other is the 'Academy of Business Type' but they list on engines as ' (state abbreviation) Business Type' and 'Location Name Business Type'.

Should I just change my title? Is it beneficial to compkeyword phrase(s) first and then company name?

Appreciate any response.

[edited by: Marcia at 12:24 am (utc) on Aug. 13, 2003]
[edit reason] specifics changed to generic [/edit]

Marcia

12:32 am on Aug 13, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One of our members had a problem with that a while ago with some other company not wanting them to use "Location Name Business Type" because they said it was their trademark.

I really don't think you can trademark generic types of businesses and locations, and I'm not sure what the final outcome of that was, but it probably isn't worth expense and legal hassle to fight over it. You might still want to trademark the business name for other reasons.

People will type it in both ways and with different variations, reversing the city name and specific type of business, so it can't hurt to have it several different ways on different pages of the site. They could also use it with prepositions - so while it's best to have it without "in" in the page title you can work it in within page text or H1-H6 titles.

Oh, and don't forget about plurals also. Dumb example: people might look for "reindeer rentals at the north pole" or "north pole reindeer rentals" - or use singular too and in some cases different forms of the word like "ers" or "ing" at the end. Variations can be endless.

As for your original question, the final answer can only come by doing a search to come up with what trademark law actually says before taking any steps.