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Google Relationship to Overture Search Term Suggestion

     
10:56 am on Aug 5, 2003 (gmt 0)

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I have a client who is number one for widget.

Widget got them 58 referrals from Google last month, Overture shows 68 searches in June.

So it looks to me from this one simple test that Overture numbers/Google searches are pretty similar.

Anyone else have any thgouhts on this?

Cheers,
Nigel

8:27 pm on Aug 5, 2003 (gmt 0)

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If it's an AdWord, 58 referrals at 1% CTR => 5800 searches.

If it's a "free" listing, assuming 60% CTR for top position => 348 searches.

So to answer your question...

Unless position 1 on google gets close to 100% CTR, nowhere near! :)

8:29 pm on Aug 5, 2003 (gmt 0)

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Widget got them 58 referrals from Google last month...

The relevant AdWords metric is Impressions.

8:43 pm on Aug 5, 2003 (gmt 0)

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What's CTR mean?
8:48 pm on Aug 5, 2003 (gmt 0)

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assuming #1 free listing for widget on google:

what's typical click through with 1 ad above? 2 ads above? 1+ adwords on right side of page?

8:50 pm on Aug 5, 2003 (gmt 0)

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No this has nothing to do with AdWords at all, I am talking about free Google referrals and the comparison to Overture published June search term numbers.

roitracker

If 60% = 58
then 100% = 97 searches a month (not 348).

Which means that on this admittedley very thin evidence than Google has around 30% more searches a month than the whole Overture network put together.

I know it's not very solid evidence and lots of factors could effect it like what type of term it was, it's IT related so Google probably has the majority of people in the IT market searching on it more so than, say, a home product.

Surely more of you could easily check this out for your search terms where you are number one and we could see?

Cheers,
Nigel

[edited by: Made_In_Sheffield at 8:54 pm (utc) on Aug. 5, 2003]

8:51 pm on Aug 5, 2003 (gmt 0)

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CTR = Click Through Rate

The percentage of users who have clicked on the ad after being shown it (the impression).

8:52 pm on Aug 5, 2003 (gmt 0)

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thanks
9:11 pm on Aug 5, 2003 (gmt 0)

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Google has around 30% more searches a month than the whole Overture network put together.

No third party service can tell you how many queries for a particular search term was received by Google. Only Google can tell you. To find out the accurate numbers on this, you need to open an AdWords account. Thus, I naturally assumed that you were referencing an AdWords statistic.

The overture tool will aggregate different spellings, whereas the Google AdWords impressions stats will give you accurate data for each.

Getting back to your situation, I wouldn't rely on a third party service for any Google search term data. But I would say that in general the Google query numbers can be 100-500% more. Or even more than that.

9:44 pm on Aug 5, 2003 (gmt 0)

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Hey there...
especially Made_in_Sheffield...

This is something I looked into some time ago... and went like this...

Overture said xxxx searches in a month. I did a LOT of reserach (and this was hard) to approximate what overall percentage of total searches that may represent. I came up with a number.

I found that WordTracker did not in any way correlate with that number... no big deal, though, Word Tracker is great. (And yes, that included taking into account Word Tracker's advertised number of searches and comparing against published rates of SEs.)

I researched and learned that Overture inclues SO MANY automated searches, SEO things, webmaster things, etc., that the number may not represent 1/x of total searches, but may in fact be much too HIGH...

Well, after all the research and everything else, I put these things to the test and found that the numbers of searches generated by Google (and its partner sites) ANNIALATED (sp?) my expectations... and by a long shot.

Further -- and I should point out that this is research across many sites and it was done very carefully -- I went on to compare a dual-campaign of PPC and top SERP positions, in some cases, both together, to get a representation of clickthroughs for each.

Next, I used Adwords to determine EXACTLY how many searches were conducted in a give day for each key phrase across the board (and with some variables in key phrases use, there is certainly some margin of error)...

For multi-word key phrases, the following discrepancy was not so vast, however, for main key phrases, the numbers for Google were 440% higher...

Then, I had to examine the number of ppc impressions presented, the overall number, and the budgetary constraints included, especially in terms of how this impacted the overall percentage of times my ppc ads were included in all searches... and from there I extrapolated that the 440% inrease over Overture's number I saw represented between 33% and 55% of what was actually happening with Google.

As such, for main key phrases, I deduced that I could look at Overture and take the number and multiply by 800% to 1,320% to determine the number of searches in Google and its partner sites.

Now, to make things more complicated -- and what initiallly caused me to guess WAY LOWER -- was that a while back, we did PPC campaigns for two clients with Overture and I was DISGUSTED by what I saw... paying a lot for top 3 positions with Overture -- and using VERY good SERP descriptions -- resulted in 1/100th of the results (and I don't mean 'buy' results, I mean clickthroughs) that we would have anticipated... which led me to believe that the numbers Overture provides are PURE CRAP... however, by doing some research, I was able to use those numbers in a better, more reliable way -- as potential barometers for managing expectations with Google.

What further complicates things and requires a close analysis of Word Tracker and Overture (which I undertook as well) is that Overture does NOT exclude obviously ridiculous automate searches of any kind... so you have to pick numbers apart first to determine if the 800% to 1320% ratio works... raw, it often will not. For instance, while researching one thing (take 'hair cuts' as an example)... I found that 'according to Overture' 'good hair cuts in Southern California' was searched 1000% more than 'hair cuts' -- obviously that's bogus, and that's why you then have to bring Word Tracker into the mix a bit too... and then use common sense to look at what's obviously bologna. My overall impression of Overture is that -- and this comes from managing campaigns for it as well and enduring 3 weeks of editorial review vs. Google's standard of 5 minutes)... overture is abo****ely LOUSY.

Interesting as well... I did some THOROUGH tests of Google PPC vs. top 3 and 5 position SEO serps, and the rate of clickthrough (EVEN WHILE WE GOT PPC clickthrough as high as 4%) was MUCH better for naturally occuring SERPS...

Blah... all this writing and I need a drink.

See ya.

1:40 pm on Aug 6, 2003 (gmt 0)

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100% = 97 searches a month (not 348)

I stand corrected. Put it down to tiredness. :)

 

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