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Different algo's to different types of searches?

Or is it the same algo for the entire web?

         

born2drv

2:40 am on Jun 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was just wondering this the other day. Do you think Google handles commercial type results and informational type results differently? (ranks them differently with different algo's)?

Or maybe they have seperate algo's for each majorly spammed out industry? (porn, gambling, viagra, travel etc.)

Is there any evidence to support the fact that Google uses the same algo for every type of search out there?

Thanks for any input anyone may have :)

marcs

4:28 am on Jun 23, 2003 (gmt 0)

10+ Year Member



My guess would be that they use the same algo for searches. It would be very hard to determine what is a commercial vs a non-commercial keyphrase.

Same for porn, casinos and the others you mentioned. A search on some sexual deviancy would be hard to distinguish from a search for porn.

That said, they do have filters as we've all seen (duplicate content) and google.com/linux will also yield Linux related results vs the general search.

Could they try to use similar filters for certain searches? Certainly. IMHO it would be too hard to determine when to apply or when not the apply. In the /linux example, it's obviously easy for them to know what type of results you are after.

born2drv

4:38 am on Jun 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>>It would be very hard to determine what is a commercial vs a non-commercial keyphrase.

Not really. They have a database of words being bid on, click prices, click throughs, competitiveness, etc. I'm not saying they are doing this, I'm just posing the question -- how do we know for sure it's the same algo applied everywhere? It would be very easy for google to tweak it for certain groupings of sites, which would make our jobs a lot harder when trying to identify trends or changes in the algo.

marcs

5:35 am on Jun 23, 2003 (gmt 0)

10+ Year Member



Neither of us knows what is really going on, so don't take this as my disagreeing with you. Just thinking out loud...

They do indeed have access to the data you mention.

Separating the search term from the user's intent would be the real issue. Unless there's a Google employee asking me what I want to find when I perform a search, they have no way of knowing. An educated guess (based on the data you mention), perhaps.

Is that guess enough to use a different algo for that search?

vitaplease

5:47 am on Jun 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you read a few of the research papers, there are some proposed algo-tweaks that would/could refine the given search results even further quality-wise, but that would cost too much processing time to do real-time for every query.

One could imagine that Google takes last months 1 million most popular search queries and pre-processes (as is done with Pagerank) the above mentioned refinement results for ready "real-time" delivery?