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However quality content produces links without even trying. ;)
Well, you need a few links to get started. After all, Google has to find you! Dmoz.org is a good place to begin, although getting listed can take quite a while if you're submitting to a busy category or one without an editor.
Good point. Doesn't matter how good your content is if nobody can find it. Best place to begin is getting links from sites of friends, family, etc. While the ODP can take months or years, with friends and family often links can be got in just days.
thanks guys
so this what i gather i have to do.
1-choose a good keyword domain.
2-host the domain on a dedicated ip.
3-launch a good content site with good optimised html pages.
4-try getting into dmoz
5-try exchanging links with similar websites.this seems like a no effort method to get traffic.
the above sums it up nicely, but you still have to know the subject you are looking to write about.
furthermore do NOT think, that by using the above method, it will also make $$$s "if" your prime objective is to make "sales/sign-ups" etc etc.
2 different types of visitors out there, information finders and buyers.
Good Luck
Shak
Hmm.. with our sites 99% of the effort is in content but they are information sites.
And im fascinated why you dont have at least one step of your five devoted exclusively to how you will generate that content!
Im always bemused the way people talk about content as a "commodity". Well written, 100% original content costs a lot of money and is 95% of the work in a "content site". There is "content" and "content". Its only quality that brings in unsolicited inward links, wom referrals, newsletter signups, and the reputation enough to get Pr from media and people clicking on your ads...
I come from a publishing background and know that 90% of expenditure is on promotion/distribution/production in the print world. Less than 10% is spent on actual content (payment to authors, copyediting layout, etc). But on the internet distribution costs are almost neglible, and production costs are much lower. No matter though, because in the end, if the content is not original, competitively useful, or fun/distinctive, all that 90% of expenditure is lost!
There is "content" and "content". Its only quality that brings in unsolicited inward links, wom referrals, newsletter signups, and the reputation enough to get Pr from media and people clicking on your ads...
No kidding. I'm often amused and a little perplexed by the "content" that I see on travel e-commerce sites. It's usually just a token quantity of generic information that somebody culled from a guidebook. I remember an Expedia destination guide to Zurich about half a dozen years ago that read like a WORLD ALMANAC entry: It started off with something like "Zurich is a city noted for its banks and engineering industries...". Of course, most boilerplate destination guides don't even go that far. They just list average temperatures, what the local currency is, and what sights to see in 200 words or less.
If you're going to have a content site (which really should be called an "editorial site"), the site has to be driven by the editorial content--not by the ads or affiliate sales. In determining whether a site is a content site or a commerce site, I ask myself this question: "Does it sell to exist, or does it exist to sell?"
Try to involve more and more poeple with you. Coz for the best of original content, it's obvious that you would need'em anyways!
So when you have people / content writers / editors involved with you, and you have their profiles on the website, it's obvious they would mention that to a number of people.
If you are thinking BIG, this could help in the long run.
If I am wrong, please point me all you BIG BOSSES :-)
I would say there is at least a 3rd:
The informed buyer
Although I doubt that everyone looking to purchase something knows how to find information, or even wants to find out everything they can about a product (it of course depends on the type of product also), I would venture that a large percentage of buyers who purchase on-line use search as a means to become more informed about a product and also to get the best value.
Of course those who buy off-line but research about products on-line do fall into the information seeker role, even though technically they are buyers also.
frank
I have an affiliate site to promote products of a certain type. I try to put some useful information on this site to help people with their buying decisions. Not by any means a content site, but a bit more than just links to the merchant. It has a number 3 listing in google with a page rank of 3. Not in Yahoo directory and not listed in DMOZ.
Last fri I bought a new domain for product sales, put up the site and a link to it on the above mentioned site. Freshbot picked it up on the 11th and it has a number 6 listing with no page rank.
I don't do link exchanges with other sites for the purpose of getting page rank. I will put a link on one of my own sites so the new site gets crawled faster.
Over and over again I see sites that are optimized get high listings without good page rank. People exchanging links for no other reason than to obtain good page rank defeats the whole purpose. Google started counting links because it used to mean something. Seems it will just be a matter of time before they stop counting.
I'd agree with that. G has created something of a 900 lb. gorilla with PR(links)
Link farms, recip. links, bought PR. Does a site that uses these techniques have a higher quality than one that does'nt.
Stale or defunct sites may rule the SERPS into the future because of a high built up PR.
What about webmasters adding links at an exponetial pace. Does'nt that increase the load on GOOGLE?
Guess we're just waiting for the next great thing in search engines. From G or elsewhere!
Content, in the form of Princes & Princesses, Earls, Dukes, ladies, Knights and Vassals of varying stripes, then serves the King. Princely content is not only perfectly optimized, it is the highest, on topic authority in the kingdom. Sadly, most of my content is of lower degree. Will a princess kiss a frog?
Does it sell to existNow that explains my sites, a good way of putting it.
What I don't understand is why you would call a content site an editorial site. Spending a great deal of time researching and writing an article doesn't strike me as editorializing. Now writing it in a way that makes it interesting helps. But, depending on the topic, opinion wouldn't always play a part.
I think he means 'editorial' as opposed to 'advertising'. In a newspaper or magazine, text is either one or the other. Editorial copy is not the same as 'an editorial'.Glad to see there are some other journalists on this forum.
It's def interesting to see our Ad Director and Editor have two completely different views. Luckily, our publisher is from the editorial side ;)