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The English version appears on the first page of out of nearly 700,000, however we are not indexed on a search of the American spelling.
The site is multi lingual (English, French, German, Italian and Spanish). We have tried duplicating the English pages with American spelling, Google indexes these pages without descriptions.
Is there away to get indexed with the American spelling?
I think the first thing is to decide if you write your pages in English (UK) or US (USA) and keep to it. But with a few "colour (US: color)" examples here and there in the body text. Then define your language with either;
<META HTTP-EQUIV="Content-Language" CONTENT="en-US">
<META HTTP-EQUIV="Content-Language" CONTENT="en-GB">
I do not know if they intended it, but Google seem to rank sites I have done like this equally well for both variations.
On some pages I confine the American spelling to the link text, and on others I confine it to the content section. And I also have pages that focus exclusively on one spelling or the other. We now get good traffic on both spellings, and most of our regulars have no problem with what we have done. That's probably because I take care not to put the two spellings in close proximity on the page.
This is one of the areas where I'm surprised that Google hasn't created something like Overture's match driver. I guess they have their reasons, because at first glance it doesn't seem too hard to implement at a basic level, such as:
grey <<--->> gray.
? I've seen some pretty strange looking results in SE descriptions when they translate special characters.
I know the language i.e. CONTENT="en-US" dictates to the user any special characters by default, but I've never thought much about me - always working in English - including special characters for a site for - say - a Russian or Japanese audience.