Forum Moderators: open
so when you type www.branded.com you go to ip address 555.555.55.55 and when you type www.keyword.com you go to the same ip.
Is this a problem?
Is this duplicate content?
Would it be better to have www.keyword.com/keyword-keyword.htm with menus that take her to www.branded.com store?
Thanks for your help
Pointless speculating is, well, pointless. If you run an adwords campaign for a specific one word [keyword] or a specific [three word keyword] you can compare the numbers.
One word search phrases rule, by far.
Note: buy-widgets-online.com would be expected to do well for just "widgets", and better for "buy widgets online" than widgets.com. Thus, on that level he has a point. From my logs, and logs of other sites I have seen, I tend to agree that one word search phrases rule. My theory is what happens is that people first try the shortest possible search, and only if that fails try longer ones. Almost as if people think the search engine can read their minds. Thus, if they want to buy widgets, or just want info on them, they'll enter "widgets" and just think the search engine will somehow figure it out. It also may be just laziness. Easier to type in one word, and they don't have to try and strain their brain thinking of the best multi-word search term. Methinks he is overestimating the sophistication of the searcher.
This was not a site of mine (I didn't build and develop it), but one I was actively involved in.
The one keyword search term bought a *lot* less actual business.
The one keyword search term is used by lazy searchers hoping google/yahoo etc is going to read their mind or do their work for them. Agreed.
The searchers who are armed with their credit card and actively looking to buy a specific product, or browse a specific product group, I think (based on my interpretation of statistics I've collected), use search engines differently. They're a lot more fussy. They do not search single keywords.
Thinking about those statistics, I should add - this was a product at a price point of around £50 ($75-80).
If you're selling a $0.99c widget then "widgets.com" probably rocks, because a lot of your potential customers are likely to be impulse buyers - the single keyword "search and stumble".
Do you think that anyone looking to buy a book online is really going to type in "books" into a search engine? No, they type in the name of the book they're after or possibly an author name. Or if they're looking for a book on gardening, they'll search "books on gardening". In that latter example, "books-on-gardening.com" would be my domain of choice (along with a load of others to bury them).
However, the long term view would say buy "amazon.com" and establish brand name, but as already pointed out, that takes a hell of a lot of time, money and patience to establish.
The internet is becoming a more mature market every day, and with that maturity comes an understanding by it's users of the best way to use search engines. And single keyword searches are not the best way to use search engines to buy products.
TJ
what are you going to sell on your site?
--------
Is it affiliate product or stuff that can be bought on 10000 other sites?
Brandname.com looks stupid-you aren't "branding" anything.
keyword-keyword.com is more flexible re: optimizing, keywords, link text etc.
Offers better short-term gains.(affiliate model may not last, ya know)
--------
A (somewhat at least) unique product or service?
keyword-keyword.com looks stupid. You need to brand your product, because it IS worth branding! Word of mouth and all that...This could offer much better long-term gains.
--------
content also very important but not brandable like product IMO..
