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I always used the SPAM report page. I would send one then wait a few weeks. Tried to send another wait a few weeks. One more - wait a month. I did it just like I was told by some folks here. State the facts - make it short. Tell them what site it was, the problem and that was it. Six months of SEO work I finally got to the first page. At least I won't get fired now. It still bothers me that everyone above me cheats, so, I sent them this one and am giving up.
"I agree, iJeep. One year would be too much."
I think the ban needs to take account of the "crime". In particular I refer to;
a) Duplicate content sites. What is the point of only banning these sites for a certain period? The ban gets lifted, and back they come in the search results!
b) Cloaked sites. This means webmasters who know what they are doing. Hardened "Spammers". Is it wise to allow their known guises back into the community at all?
I agree, if people keyword stuff, etc. that is a different thing. And a ban should get their attention. Allow them to make changes. And then the ban should be lifted after your bots / algo check the site out again. And if they repeat offend on that domain, make the ban longer next time.
But there should be a HUGE differential here between the bans. Please do not allow duplicate content and ex-cloaked sites back into the fold. They will only degrade your search results and cause your staff more work (having to ban them again).
a) Duplicate content sites. What is the point of only banning these sites for a certain period? The ban gets lifted, and back they come in the search results!
I don't think of duplicate content as a penalizing offence, I think of it as keeping the SERPs clean. As soon as they put unique content on the page, bring it back in. There are even some very good valid reasons to have mostly duplicate content for the users. But google just doesn't want to be showing duplicate content in the results.
b) Cloaked sites. This means webmasters who know what they are doing. Hardened "Spammers". Is it wise to allow their known guises back into the community at all?
Of all the things that can draw a penalty, cloaking bothers me the most. Yes, there are obvious cases where cloaking is a Really Bad Thing, but it is almost always combined with other spammy techniques. I would consider anything *added* to the page using cloaking to be hidden text, but I would like to be able to use cloaking to take things off the page that I serve up to google. Instead of using JS links for pages that I would like to not have crawled, I would just notinclude those links when I send them to googlebot.
Instead of identifying specific techniques that should get the death penalty, I would concentrate more on the recidivism of the spammer.
"I don't think of duplicate content as a penalizing offence"
So, a small band of stetson hat wearers has 20 sites, all sites selling the exact same thing. Often using the same html. That is not cause for a ban?!
And then they put a few different words here and there. Change the images on each site. But still sell the same things at the same prices. And you think they should remain in the search returns right?!
Please, if you ever build your own search engine. Please call it spamnotham.com
One point I'd make regarding dupe content...
Some times webmasters duplicate content innocently. (a .com .net and mabye .us version of the domain or 2. This is especially important as some/many webmasters don't know to use a 301, and instead use 302 redirects.)
The ability to have a ban lifted (and traffic directed to the proper site) is important.
Also, it's one thing to penalize a site when it's acting improperly, but after it corrects its ways the ban should be lifted.
A webmaster comes across a stumbling block with his hosting company. They have a policy that limits traffic, and he's approaching that limit.
i.e.
Hosting plan 1 - 1gb/month 50.00 dollars
Hosting plan 2 - 10gb/month 350.00 dollars
1. He could change to the higher plan to allow much more bandwidth.
2. He could break down his site to more sizeable chunks, stretch it over multiple plan 1's which would cost a lot less than the higher plan and assign a relevant domain name to each plan.
Now, say for example he hosts widgets.com and that is getting to the traffic limit. He opts for the cheaper hosting option and breaks his site down in to 3 parts and assigns them widgets.com aims for the uncoloured widget market, red.widgets.com and blue.widgets.com aimed at the specific coloured widget market.
He links them to each other, with one link on the bottom of the index page that says "If you want red widgets go here, or here for blue widgets", and so on. Only one link per site per index page.
Googlebot comes along and follows the new links, sees the sites conform to it's algo and include the new sites. Note: he didn't add the sites, googlebot did.
widgets.com is popular and currently ranks a PR8. The dance happens and here's what results.
Because he's good at optimising pages, searches for "red widgets" mean that red.widgets.com comes up #1, as does blue.widgets.com for searches on "blue widgets". However various factors, including the PR of the original site, the good page optimisation, mean that searches for "widgets" returns widgets.com #1, red.widgets.com #2 and blue.widgets.com #3.
From previous posts it appears some think this site should be banned because he turns up on the first 3 listings and they're all owned by the same company.
Yet, these sites don't have the same content, they are specific about the type of widgets they sell and for the end searcher who's looking to buy widgets, the pages give them what they want. He's not doing anything against googles TOS - no hidden text, no cloaking or any other tricks other than good page optimisation.
Is they guy a spammer, who should be banned for life or other penalty? Is there a breach of google TOS for having multiple domains? Or should he have gone with the 1st option of having huge traffic and only one domain and upgraded his hosting plan?
With the provisio that each site is unique in content and widgets.com doesn't contain the same content as red widgets or blue widgets, then I don't see a problem.
As for the need to do this because of the bandwidth agreement, then I'd suggest that the fellow either finds another host, renegotiates what he has, or rethinks his business model, so that he converts his traffic to sales and can afford the increased bandwidth charges.
Use pop ups/unders java etc if you must make cc of other site info.
I have been watching this thread with great interest, but have yet to post. I have put in a couple spam reports for my only targeted keyword, and action has been taken against the affending site. Not only that, a positive side affect is I my site has rolled onto the first page of results.
The number 1 site conisted on a couple of small pages (this is an e-commerce area) They had no online catalog, or even simple product listing. It was basically a splash page for a bricks and mortar with a phone number to call for more info.
All in all a pretty poor first result content wise. It hit number 1 through hundreds of keyword stuffed alt tags. It did ok PR wise from chamber of commerce site type links, the site's been around for a while. It was very hard not to just "join the spam club" after a couple google dances, followed by a spam report from me showing no progress.
After the last googledance, the site was still at number 1. Granted I am not sure it had finished settling. Today I checked, and the site is no longer on the first results page.
For all of the "maybe I should join the spam club" people, the spam report has payed off for me. Whether the page change will translate into profits, we will see.
Anyway, Google _is_ acting on these things, and I without a doubt came out better for reporting, and keeping to non-spammy pages rather than joining the dark side.
THANK YOU GoogleGuy!
-Pete
Minimum ban for a minor first offense - 3 months
Minimum ban for a more blatant first offense - 6 months
Ban for subsquent offenses - 12 months or permanent
Exceptions:
If appears to be the result of an accident or ignorance rather than a deliberate policy. I have gumbies editing pages that don't really know right from wrong - they might put <h1> around a paragraph for example. This is up to the discretion of Google.
This may sound harsh, but seriously look at the posts in this thread ("if you can't beat them join them", "its all about who plays the game the best") people are more than willing to take the risk at the moment. The penalties need to be a serious incentive to stay clean.
--light hearted--
Recent developments with a large Teleco in Australia (51% owned by the government mind you) resulting in 18 million dollars worth of programming contracts being shipped off to India have given me the idea that Google could simply hire an army of web monkeys from the developing world to review all pages in the index by hand.
I know this is likely to be slightly more expensive than maintaining a large flock of pigeons but I believe the quality of work is likely to be better. Or at least I hope so because if its not telecommunications services in Australia are going to be in serious trouble.
Since when did using <h1> tags become spam? Just because some people have no clue or eye for design, does not mean it's spam.
If we start down that road, I think Google will have hire quite a few people to review all the sites that get dinged for poor design.
All this talk of penalties makes Google seem more like a cop and less like a tech company.
Other people may be seeing the results of automatic hidden-text detection algorithms soon.
I am happily seeing new results! Though a couple still have to go, they were nothin' compared to the *r*p that is history!
Good job, and keep it up.
BTW one of the bad one's has had it's pr removed and is no longer in the directory (although the new sites it had hidden links to maintained their PR)
- is this all done with the algo?
[edited by: mipapage at 5:02 pm (utc) on April 23, 2003]
GoogleGuy: Does google do regular manual "human eye" checks on the SERPs? Is there any software in place to see if a domain (or domain owner) comes up too often in individual SERPs?
As for penalties, as long as the site offends, it should be blocked out. It should then take 1 or 2 more updates to prove the crap is gone before it should make it back into the SERPs... maybe a PR1 just to show it exists again... then a real PR and real listings a couple of updates later?
Alex
I have submitted numerous detailed spam reports over the past 2 years. I don't make up the rules about 'spamming the serps' - Google does. Who is supposed to enforce these rules - we are. Its like telephoning the police to tell them someones parked across you driveway - and nothing ever happens.
I'm now getting close to where the Judge is - being made a fool of isn't a great way for Google to continue to 'win friends and influence people'. I'm going to have to start letting down tyres - or start parking across other peoples driveways. Pretty poor state of affairs when we have to take justice into our own hands, isn't it?
I've just spent another heap of hours trying to be a good netizen - the vast majority of my spam reports appear to have be ignored by Google - or the spammers I've reported are back - and they are committing exactly the same blatant breaches of the published Google TOS as before.
Rules are only as good as the citizens. The last spam report I sent 10 days ago was personally addressed to GG - and referred specifically to a bunch of scumbags - who often use the names of disabled institutions in sports scams. These results are still in Google - so far GG hasn't even acknowledged that I submitted these reports - and Google hasn't yet acted on them - or the others I submitted. And - like all my spam reports - they are reasonably comprehensive.
I'd be over the moon if I got a heads up - "hey - read your report - thanks - we'll look into it".
I give up heaps of my personal family time to try to make the internet a better place. Why? - because I really get upset when I see eg. blatant commercial abuse of charitable institutions names - and I selfishly hope that there is a better answer to this manual reporting of cheats to compensate for an algiorithm which clearly can't 'self police' - for my 8 year old daughter's sake soon.
Pissed off? Yes I am. But I'll get over it.
So Happy Anzac day to all of you from Australia for ANZAC Day on Friday. And if you don't know what ANZAC Day is - and if Google doesn't put a slouch hat on one of the "L"s and explain it - I'm sure that FAST or .....
Chris_D
Trying to be a good guy - but currently pretty pissed off.