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i wonder what factors are actually considered except page rank since we have the highest page rank in our category.
i am trying to get myself listed much above for a better chance of being chosen by the customer.
how do i do this. does google have a system which is vague and does not differentiate the content of the sites.
the sites that have been listed above me are of all kinds and categories and are very vague.
can anyone guide?
With Google, the various factors all come down to this golden rule:
- Is your site very informative, and easily browser accessible, on the subject you wish to be listed on?
You can be the biggest company in a field, but if your site just says "Welcome to Widget Finder Website" and has your postal address and email address, you're going to be beaten by joe blogs and his geocities site on the "History of Widgets"
as i said before it is a similar case in my own business, instead of actually featuring in the first 5 or 6 i feature on the 9th or 10th page. answers anyone? kindly help me out as to what could be the reason.
i came upon various factors that could be considered by google and one of them seems to be the number of external links, how many sites are linking to you. the other factor is keyword density. the other factor is the words in those links that link to me. but is this all or is there some other real factor.
as said above with the example of flowers, is it that a site which has lesser external links than me, but the word flowers is present in his external links, is this considered better?
what are the criteria on which a site is ranked and specially listed? the funny part is that google itself ranks my site to be nnumber 1 in its category, then why should i not be listed amongst the top few at least.. if not the first one.
any answers anyone?
[edited by: BGumble at 6:47 am (utc) on April 15, 2003]
2) page rank
3) page rank of backlinks
4) anchor tags in links/backlinks
5) title tag
6) dmoz title
7) dmoz description
8) keyword density
8) meta description tag
9) meta keywords tag
10) spam technique red flags
Anyhow that is what I have observed.
Did I miss anything?
to answer your question: yes some of my competitors actually have the keyword in their url.
does that really go to make a difference?
to all the others for the great tips: thanks and fill me in for more information.
also, if the content of the links is important, is the number of links important too?
If you already have this covered, then consider other factors that have been suggested, but check your title tags first.
Ooh, didn't see that that had been mentioned already...
It doesn't make much difference if you only consider the advantage they gain from having a little keyword density in the domain name. Where it *does* make a lot of difference is in the incoming link text. Google considers a site to be (rightly) quite relevant to "penguin widgets" if other sites link to it with:
while sites link to you with:
Even though your site is entirely about penguin widgets, the first site will get far more relevance ranking with Google because of the incoming link text. All other sites link to them with the keywords in the link-- it makes sense right? Except that keyworded domains are awful for branding... Great for SERPs, not good for incoming links.
Solution? See if you can get your incoming links changed to <a href="http://www.coolbrandname.com">Coolbrandname Penguin Widgets</a>
[edited by: BGumble at 2:36 pm (utc) on April 15, 2003]
But does anyone know how i would go about changing one for a client (currently not very descriptive)? I thought they didn't like you changing the description for marketing reasons?
currently beating me out with closer proximity keywords in his dmoz description
I tried several times to get the title and description changed on a small site I run. The change has nothing to do with SEO. The update just never happens. Since the site is not of great importance I finally gave up.
I wish Google would either stop being so dependent on DMOZ or somehow DMOZ could be more responsive. Being volunteer based I suppose they are short of help.
Actually I might disagree a bit on that. I think that if your meta keywords correspond with your body content, it will help your rankings. It certainly doesn't matter as much as the title tag does.
Here are my "best guesses" of an order. Some of them seem to be about the same weight to me.
1) title tag
2) page rank of backlinks
3) anchor tags in links/backlinks
5) dmoz description
6) dmoz title (arguably depending on the page rank of dmoz listing)
7) page rank (your site)
8) meta description tag
9) keyword density
10) spam technique red flags
11) meta keywords tag
I would like to share my experience: for one of the main keywords which i had researched on, i tried to compare the results of my competitorís keyword density, his Page Rank, the number of sites linking to him, the url of these sites, and other such factors.
i found that the number of links had the highest weightage. The next factor was that u need to have the keyword present in those links, if this is the case u r better off than a site which has more number of links than you.
Also I came across two sites of which the higher listed had much less number of sites linking to it and the keyword appeared thrice in those links. The next one had a much higher number of links and even he had the keyword in the links appearing thrice.
The only factor that was different was that the keyword density was higher in the site that ranked higher. So it does make sense that keyword density matters.
What I donít understand out of all the research is the correct order and importance of all these factors.
Patrickdeese has very kindly listed the order of importance. But as to what I have found I would list the importance of keyword density much higher?
Any opinions anyone?
That situation is not what Google wants, so apart from giving vague advice which 90% is true of any document, book, or article, they only provide vague advice when it helps build their brand that they have a very intelligent relevance based algo out there!
With over 100 factors, some out of the full control of the coder/designer and continually changing weights and so, google has managed to reduce the opportunities for people getting their sites higher in the SERPS than their actual intrinsic value deserves. Its not prefect, but its closer certainly that what google and all other search engines could get 2 years ago, or even a year ago.
Trying to get more specifics is a useless exercise. And thats for the good of all im sure.
[edited by: chiyo at 7:17 am (utc) on April 16, 2003]