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Googles adult filter is widely regarded as one of the most lax in the search engine business. Pages that are perfectly acceptable in Google are routinely blocked by AskJeeves, Inktomi, and Altavista. If anything is the case here, Google is too lax in allowing some pages to remain visible while the adult filter is turned on.
Just last week some fellow webmasters were pointing potential adult content showing under innocoguous keywords.
From the report:
Google might also inform webmasters as to steps they can take to assist with the proper categorization of their content.
Simply not possible. It would only give those that would subvert the system, clues as to how to do it. One should remember the historical inncidents where standard searches on Altavista revealed adult content. That was done with full knowledge of the system.
Just two weeks ago I was on the phone with a service that provides paid inclusion to search engines. The issue at hand was that a few pages were being rejected for adult content. Those same pages walked right into the Google index without a problem. It is clear to most in the sem business, that Google's adult filter is not only the best available, it may even be too lax at times.
But it makes for great reports, and gives college kids with too much leisure time something to do.
It should be noted that Harvard has several graduates that are very high profile in this business and would stand to benefit from such a report. AskJeeves has Harvard Alumni on it's staff in mission critical positions. I do feel Harvard would be above such a conflict of interest, but not to note that fact in the report is an oversight.
Matt Cutts, author of Googles SafeSearch, will be a featured speaker at WebmasterWorlds marketing conference [webmasterworld.com] in Boston in two weeks. Additionally, Paul Gardi - a Harvard Alumi and Senior Vice President of Search for AskJeeves/Teoma, will also be speaking.
Sorry to go off topic but this is just an urban myth that gets repeated so often people may actually start beleiving it. We all know the NSF and the US military set up the infrastructure, and academics and institutes designed the basis of the software. The pioneering companies of the net were never anywhere close to "entirely adult". And to say that "a good part of the net's infrstructure in the last 8 or 9 years was built by adult money" is another claim with no base in fact. It would have happened anyway, with much better quality. Who cares if this "industry" paid for a lot of bandwidth, thats between them and their clients. OK i accept they were pionners in some online marketing technqiues when the web went comemrcial, but they contributed far more to teaching others to spam, heaving useless and insulting content in from of people who didnt want it, and caused bad PR for the medium which still has to be totally got rid of. In fact the crass marketing techniques that this industry popularised were not a small factor behind the poor marketing/ad models in Web phase 1 that caused the first dot com bust.
If Google wants to index adult content for those who want it and can keep it out of the face of those who dont, so be it, but to make out the so-called "adult" indutry as web angels just does not cut it sorry. As I said, an urban myth.
[edited by: chiyo at 9:40 am (utc) on April 13, 2003]
First off, because it's against the law. Second, parents hava a right to raise their children however they choose.
It's also not rational for children to see sites that display the human body with parts that look as though they were inflated with a bicycle pump, depicting them as being *normal."
There's no judgment involved, everyone is entitled to their own opinion and choices. But absence is not offensive - inclusion, however, can be and is.
That isn't what search engine result filtering is about. It has to do with the 5-6 year old setting on mom's lap watching the internet [hampsterdance.com] and mom being assured that what she clicks on isn't going to bring up disturbing content [unicornjelly.com] that would adversly effect the child.
>are going to find it
That is exactly why SafeSearch should default to on. If they are smart enough to go look for it, they are smart enough to turn it on. It is the younger ones that need a little looking out for.
They then launch adultgoogle.com which searches only for the adult content.
Let us face it, if you want to find porn on the internet, you want to find porn on the internet. You DON'T want to find sites about safe sex. If you want to find porn, you KNOW you are there looking for porn. The reverse is true, if you are looking for information for your kid about safe sex, you KNOW you aren't looking for porn.
Hence, two indexes, two domains, and keep them seperate. Advantage for porn seekers, advantage for non porn seekers.
<META NAME='Audience' CONTENT='Adult'>
Where google finds it, it goes to the adult index. Where google finds a porn site without it, it gets PR0 and banned from both indexes. I think you will find that the threat of a PR0 to most porn sites will be enough to make compiance.
how about we make one google site for each category:
and about 233 more google sites will be enough...
then we can have one site where we can only search googles
"enter the keyword to find a related google site"
phfff... do you think about what you write before you post...
No, it should default to off. If that mother of a 5-6 year old kid has her kid on her lap while surfing, then mom really oughta change the defaults. Actually, such a mother really should install NetNanny type software, because by random surfing she could easily land on a porn site if she clicks on a link she thinks is innocent but isn't. The latter can easily happen, particularly with porn sites buying dead domains with lots of link popularity who realize many webmasters don't check old links on their site.
If you want an internet that is safe for you and your kids, support kids.us and other domain differentiated sectors that you can live in. And leave the uncensored web the way that it should be. I'm sure that when the time comew there will be a google.kids.us that will only search for kids.us domains.
Yep. The Internet was originally created by the US military to be able to get all communications through even in a nuclear war. It then came to largely be used by people in academia and scientists. It was by design intended not to be censored. The only way to effectively limit access to inoffensive material is to restrict access to known, safe domains. No matter how good Google might filter, this would do nothing to stop kids from landing on non-porn sites, where the webmasters had links to adult sites that were only a click away for the children. If a parent wants to keep their kids away from porn, they are idiots if they think setting Google preference to filter such results will be effective.
Reminds me of a Dilbert that I saw once. Dilbert is assigned to write a family filter. Dogbert asks something like "So you're pitting your intellect against the combined hormones of thousands of teenage boys?"
Dogbert ends the strip by saying something like "Did you know that if you put a little hat on it, a snowball will laster longer in hell?" The study makes a good point that even if filtering were perfect in Google, there are still other ways for children to find pornographic content on the net through other means.
Google is in the business of returning search results, not in the business of making moral decisions for the rest of us.
Ask Excite... or infoseek... or any of the other sites that chose to filter or restrict adult results... they all suffered greatly from declines in traffic as a result.
ROFL. ;) And, what filtering Google has clearly was aimed at adults who want to minimize adult sites creeping into the SERPs when they surf. Any filter that can be defeated by any kid with a couple of mouse clicks is about the same as no filter at all. Not to mention any kid could search Google using the Anonymizer or Anonymouse. And, as for other ways of kids finding porn on the Internet, [dmoz.org...] will work fine. Over at the ODP we have special cats for sites with free porn, to make it easy.
And really, most kids don't care about seeing porn until they're ready to see naked people; until they reach that age, they usually think it's gross. My nephews used to cover their eyes during romantic kissing scenes in PG-13 movies. When they were that age, they just wouldn't *want* to go to porn sites, so they'd be their own filter.
As a kid, my older brothers had magazines around that weren't really age-appropriate for me, yet I didn't end up damaged because I saw pictures of naked people.
So, I'm a nay on the default filter.
This is a good point. The kids that keeping kids away from porn is most important are teenagers. The hormones of thousands of teenage boys will consistently beat any easily circumvented filtering.
I don't think it is preferable for Google to only search a self-imposed subset of the internet by default. And I don't subscribe to the philosophy that it is the world's job to protect someone else's kid's eyes from viewing porn, and not that kid's parents'. Being a parent is a big job, and not one that you can be perfect at. Your kid could be playing on the swings and get hurt. That doesn't mean it is your neighbor's job to watch him. Your kid could be on the internet and stumble across a boobie. That doesn't mean it's your neighbor's job to prevent him. In either case, it is highly unlikely your kid will be scarred for life as a result. Just live and learn. ...and install Net Nanny, or use AOL's parental settings, or whatever. You know, if I knew nothing about computers and was thinking of getting one for my kid to use, one of the first questions I'd ask the guy at CompUSA (or a computer-savvy friend or co-worker or relative) would be, "How can I make sure little Billy will be safe from viewing objectionable content?" Again... this is the basic responsibility of the parent. For parents who can't even be bothered to do this... I don't think it is OUR responsibility to do the job THEY aren't doing.
I am reminded of my first trip to Europe, when I first wandered around in Prague, I found myself perusing a magazine rack. Right at a child’s eye view were hard-core German S&M magazines. Close to them were magazines for children. I found this everywhere, the Alps, Paris, and most especially Amsterdam. I found interesting that American Puritan belief structures that have been drilled into me all my life, were not the global perspective. Is Google to have a separate filter to match cultural concepts on sexuality and obscenity?
This is an *excellent* point. The reach of Google is global. Much of the world doesn't see sexuality as that much of an issue. Nudity has long been not uncommon on European broadcast TV. Attitudes toward sexuality vary throughout the world. The English swear word "f---" basically is untranslatable into French, because sexual terms aren't what are the swear words in French.
>hence the need for <meta content="audience" value="adult"> backed up with banning threats / legal controls.
And, how do we implement this as a standard across all search engines? Having the CEOs of all the search engines sit down and agree to such would violate anti-trust laws. And, how can we have *legal* controls when much of the world doesn't see this as much of an issue? As juniperwasting wrote, finding hard core porn mags next to kids mags in Europe is common. D'ya really think if these countries allow that, passing laws requiring such a meta tag is gonna be a priority to parliaments in Europe?
With quotes, there's one site on the first page and a bunch on the second page. Without quotes, the results were pretty good.
ETA - Okay, it's weird, without the word "forum", the results are quite good. I'm searching without the filter.
<meta content="audience" value="adult">
Well, if you're going to go this way, you'd use PICS tags of some kind probably. But the problem is that if every webmaster has to classify their own content, there have to be very clear-cut rules so they don't get it wrong. The problem is that if you make the rules that simple, they're not much use, and if you make them more complex (a la ICRA/RSACi) they become too complicated for most people to apply. (Certainly too complicated if one faces legal penalties for getting it wrong.)
Basically, self-labelling of content is a non-starter. Adult sites will self-label, kids sites may self-label, but that leaves the huge bulk of other material, much of it (in some people's eyes) unsuitable for children, much of it aimed at children.
So self-labelling is only useful *positively*, as an aid to helping people find content they want, whether sites suitable for children (whitelist) or porn sites.
>Is Google to have a separate filter to match cultural concepts on sexuality and obscenity?
There are times when I am reminded very strongly that WW is basically an American website and that a very large part of its American members are very USA-centric.
If I were to get the impression that Google gave me SERPs with a specifically American bias, I would immediately vote with my feet. I am very much a European person.