Some data about SERP position click throughs

Does it matter where in the top ten you are?

[Tharbad]

This is a very limited sample, based on about 10,000 click throughs from Google since the previous update.

For the past update, I have had the numbers 3 through 12 positions in the Google SERP for a two word phrase. Tragically, I did not have the top 2 positions, which would have made this information much more interesting. The titles for all pages were fairly similiar, (including the two above me) and while the descriptions were all different, they were written in a similar style (conversational, no lists of keywords separated by commas and that kind of stuff.) The only serious difference being of course the everflux etc., and in particular, the position on the SERP page.

But roughly, the click throughs broke down like this:

SERP page 1

postions

3-4____26% of my total traffic
5-6____19%
7-8____17%
9-10___19%

SERP page 2

positions(top 2 spots on the second page)

11-12__18%

While this is anecdotal, and not very scientific, I was interested to see a fairly even spread in click throughs over the whole lower six positions, and that the top two of the second page in this case was almost as strong as any two of the lower six on the previous page.

[oLeon]

Looks like that you are a bit spammy, arenīt you? How else should you have all these top positions?

Nevertheless - I have some interesting numbers for you (not due to spamming, but due to promoting different customers):
short and quick said, the 1st pos had double of clicks than the 5th pos and three times more than the 8th has.

BTW: Welcome to WebmasterWorld!

[edneil]

It must be great for web users searching for that keyword and finding the same site at positions 3-12. What a great internet experience for them. Can't think why they might click through 1 & 2.

[mipapage]

Interesting stats Tharbad - I would imagine that was for a somewhat obscure search phrase? (not to knock your SEO abilities!)

When the Serp came up though, was the user able to distinguish that the resutls in places 3-12 were all from the same site, or did it somehow appear that they were from different sites?

[Tharbad]

Wow, aren't we a negative bunch here?! :)

What happened was that a new product came out that I have great faith in, and I added pages for it at a number of my sites. Google picked them all up just before the last update, and since no one else focused on it, I ended up with a bunch of the top serp positions. By the next update that will definitely have changed, but for one update it gave me an interesting look at some stats.

And yes, it is definitely an obscure phrase, but when you grab a product right away it isn't rare to get a top position with a low page rank page. A while back when a new product came out I added a page, and for the entire next month there were only 9 entries period in Google. I got number 3 on that serp that time.

So to answer your question, no, the users could not see that they were all from the same site, because they weren't. Each page was hand built and customized for the site it was added to, (which is why all the descriptions were different) but the brand name of the product (the pages title) remained the same at each location (duh). I thought it was an interesting anomaly and a rare chance to look at clickthrough patterns for the same keyword.

I'm not claiming any great SEO here, these are full page ad's built for different sites that just happened to carry the name of the product in the title. And for the first go round in Google, that's all it took. Apparently though, that qualifies as spam here, although Google clearly doesn't think so. Some of you guys crack me up! :)