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"Cross Linking"

It's bad..but what exactly is it?

         

Decius

12:06 am on Apr 7, 2003 (gmt 0)

10+ Year Member



Hi there,

What exactly defines cross linking?

1. I have 6 sites, and every one of the sites has its own table of contents. This is a page (or group of pages) that link to all the content within the site to make sure that google accesses all of them. The link from the main page to this TOC is hidden (it is a link on a 1x1 image). Is this a bad thing or a good thing? Will google penalize me for having a hidden link?

2. Can I add the table of contents from one site unto another site so that google links to all the pages to that site as well? Or is that called "cross linking"? How is that different from a link exchange?

Thanks in advance.

Stefan

12:31 am on Apr 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Both #1 and 2 sound dangerous, Decius. The first is a hidden link and the second is verging on a linkfarm. Why don't you just optimize for them all as independent entities?

Cheers

Decius

12:34 am on Apr 7, 2003 (gmt 0)

10+ Year Member



Hi there,

Well, I know there is the possibility of me being penalized for them. What I wanted to know is what expert opinions exist on them.

The sites are already optimized, however google has never successfully spidered my entire site in all 3 years I have been online.

I have not implemented #2, however I wanted to know what people think of it.

As for #1, I have actually read numerous posts on people who suggest you do that, and that google will recognize that those links point to the same domain.

Is this true? I would expect a table of contents would be very safe.

rfgdxm1

12:37 am on Apr 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why for #1 not just have a small visible link labeled "site map" or such? No need to hide this; and doing so may arouse suspicion. If I understand what you mean by #2, that is a classic link farm.

Stefan

1:01 am on Apr 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The sites are already optimized, however google has never successfully spidered my entire site in all 3 years I have been online.

You might want to have a close look at things and do some Google research, including here, to find out why. If you've got at least a few decent incoming links then the whole site, or almost all of it, should be getting deepcrawled every month.

Decius

1:19 am on Apr 7, 2003 (gmt 0)

10+ Year Member



Hi Stefan,

Yes...I have done that for about two weeks now and think i am prepared. :-)

I just want to really make sure this happens right and not have to wait another month.

Rfg: Thank you very much for the suggestion. I believe I will do just that.

Decius

1:23 am on Apr 7, 2003 (gmt 0)

10+ Year Member



:-)

Okay, here's another question.

If I link the "Site Map" link to my TOC, and stylesheet it with a color that makes it invisible to users, will google catch that?

In other words, does google attach styles to links and then see if they are hidden?

The reason I ask is that the site map really does not seem to fit anywhere on the site.

ALbino

1:28 am on Apr 7, 2003 (gmt 0)

10+ Year Member



The reason I ask is that the site map really does not seem to fit anywhere on the site.

That's why you make it a small link and bury it, but whatever you do don't hide it.

quotations

1:29 am on Apr 7, 2003 (gmt 0)

10+ Year Member



They will catch it and they will ban you for it.

The same thing will happen with those 1 x 1 pixel images.

Just make a real link which is visible and call it site map.

Don't try to hide it from users.

You will be much better off for it than playing with fire as you have described here ... you will get burned.

Decius

1:31 am on Apr 7, 2003 (gmt 0)

10+ Year Member



Understood.

Thanks guys.

Stefan

1:35 am on Apr 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google knows all and sees all...

:-)

Marcia

1:38 am on Apr 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>does google attach styles to links and then see if they are hidden?

You can be sure that if you end up getting any search engine visibility your competitors won't miss it, and if Google's missed anything they'll be glad to help them along in discovering your site, which is only one click away

[google.com...]

There are "hobbyists" out there who keep a prominent bookmark for that report, some taking special delight in describing their discoveries.

The official word on it is very clear, right here:

Google's Guidelines for Webmasters [google.com]

Hidden links, using 1 pixel gifs or otherwise:

Avoid hidden text or hidden links

Relating to duplicating site maps over multiple domains to increase PR and instances of keyword-rich anchor text

Don't create multiple pages, subdomains, or domains with substantially duplicate content

Not too different from a webmaster creating their own link scheme network of sites:

Don't participate in link schemes designed to increase your site's ranking or PageRank

It may work for a while to do those, and a lot of people do them, but it's unlikely that anyone will tell someone else that it is alright when Google says it isn't. The other search engines aren't too crazy about hidden text or other tricks, either.

[edited by: Marcia at 1:43 am (utc) on April 7, 2003]

rfgdxm1

1:40 am on Apr 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Just make a real link which is visible and call it site map.

And, why go to extreme efforts to hide the site map from users? Who cares if they wander in?

Decius

2:14 am on Apr 7, 2003 (gmt 0)

10+ Year Member



I don't mind if they wander in at all. It is just aesthetically unpleasing, and I am very anal about the way it looks.

Regarding hidden links, is the definition a link that is invisible, or hard to see?

What is the criteria?

I have added the links, and they are visible, but I have set it up so that at first glance they don't stick out.

They are also a size of "9". Is that acceptable?

Stefan

2:19 am on Apr 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Regarding hidden links, is the definition a link that is invisible, or hard to see?

If a regular surfer to your site can't see the link, if it's designed to be invisible, if it's only there to scam a SE, then it's a hidden link.

rfgdxm1

2:20 am on Apr 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Regarding hidden links, is the definition a link that is invisible, or hard to see?

Take a look at the bottom of the very page on this site you are reading. That sort of small link is acceptable. If you place something like that at the bottom of your home page with an uninteresting sounding "site map" anchor text, not many will wander in.

Decius

2:32 am on Apr 7, 2003 (gmt 0)

10+ Year Member



I understand the "theorical intention" behind a hidden link.

What I want to know is, what observations can someone give me on what googlebot will categorize as one.

If someone reports me, I am not worried because it is in fact visible.

mrguy

3:07 am on Apr 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If your link is visible, what is the point of furthering this discussion?

Either you can see or not.

Invisible: ie, surfer can not see it.

Visible: Surfer can see it.

There is no in between because when it gets reported and has to go through a manual review, then it best be visible other wise you'll be banned.

Decius

3:19 am on Apr 7, 2003 (gmt 0)

10+ Year Member



The in between is the possibility that the google spider will automatically penalize my site.

Does the googlebot have that capability or is it solely based on user submitted reports?

Stefan

3:22 am on Apr 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



the Google algo knows all and sees all...

:-)

rfgdxm1

3:25 am on Apr 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>the Google algo knows all and sees all...

Who knows what evil lurks in the hearts of webmasters? Googlebot knows. ;)

Decius

3:34 am on Apr 7, 2003 (gmt 0)

10+ Year Member



haha...

okay, okay.

I know that google sees all.

See, it must compare shades of fonts to the background color... so I was wondering if anyone knew what level of shading it includes.

But I guess it is pretty intelligently done, so I'm not going to worry about it as long as visitors can see everything.

Stefan

3:49 am on Apr 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If a user can see the link then Google doesn't have a problem, (so they say). Approach it that way and you'll have no worries. You don't want to risk a penalty just because of a graphical concern on the page. Like rfgdxm1 said, just tuck it down in the bottom somewhere so it doesn't look too inviting.

mrguy

4:05 am on Apr 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Since none of us here work for Google other than GoogleGuy, and he aint' talking, nobody really knows for show what the algo sees.

There is a lot of speculation and people putting up mathematical equations, etc., but in reality, there are many parts of the algo that are not public knowledge.

If you even have any doubt as to what the algo may or may see, then I wouldn't do it.

Getting banned can be a life altering experience for some and from what I've seen posted on the board it very hard to get unbanned.