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What r ur thoughts on the age of a site and the length of time it has been in the Google serps?
Do you think a site that has been in the top 3 for an extended period of time (say 15 to 18 months +) helps it stay there?
Also....do you think a relativly new site (say 6 months) can reach its peak levels as far as rank goes and then just have to wait to be around for a while b 4 it cracks the top 10...even though all the SEO stuff is on the money?
I have noticed some sites for some keyword phrases (showing 334,000 backlinks) have been doing really well for a long long time and there position remains very steady. Some of these sites dont seem to be optimized but they have been there for an extended period of time.
Is this a factor....particuly for keywords that dont have that many new players coming into the serps all the time?
Thanks in advance.
I don't think there's any evidence that that's part of the algorithm - it almost certainly recalculates from scratch each time.
A site that's big and famous will gain inbound links because of that fact - Google's a great example. It'll keep improving its SERP without any effort or advertising spend.
I think Google changed something in the last update that discounted some old links as I lost about 100 backlinks and dropped to PR6 on a 7 year old page. I know there has been talk about how Google needs to level the playing field in terms of old established sites vs new ones.
While the age of a site may figure into the algorithm in some way, it does not prevent older sites from being overtaken by newer ones. My last few sites all made it to the top 5 in the SERPs for their targeted keyword within a few months, and are #1 for some relevant keywords.
The importance of PR has been greatly minimized, as well, in that I rank higher in the SERPs than several sites that appear to be just as relevant for those keywords and have higher PR.
Fearing that maybe an if-modified-since flag was somehow being triggered (pages that hadn't been changed in more than a year were being dropped), I re-uploaded the whole site. No page changes at all: just re-uploaded the files. Within a week my page count went back up almost to where it had been before.
Anecdotal, yes, but suggestive.
In terms of external incoming links I'd think the problem would be that they hadn't been freshened for perhaps years. There isn't much I can do about that. I just need to try to get new links.
I just checked my external backlinks with alltheweb and links from blogs are beginning to show up. I wonder if Google counts them. Some were PR5.