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Also, what about subdomains? Are they treated as different domains? Perhaps I could name subdomains after each keyphrase and get inbound links (with keyphrase link text) to each subdomain?
What are your strategies for optimizing domains for multiple keyphrases?
[edited by: Beastie at 1:33 pm (utc) on April 3, 2003]
You produce different pages for different keywords, right? Can't you then optimise links on those pages (in and outbound)?
After all, PR = Page Rank, not site rank!
Perhaps, I'm wrong...
Suggy
If the former, wouldn't there still be a problem building link relevance without diluting the optimized keyphrases used on other pages?
In other words, if I got 1000 inbound links in the following way:
<a href="domain.com">keyphrase one</a>
..would that dilute a page which gathers 1000 links like this:
<a href="domain.com/keyphrase-two.html">keyphrase two</a>
I'm not sure this is to do with PageRank, though it is related as far as I know. They're currently researching topic-sensitive pagerank somewhere or other.
Build a page for different phrases but for heaven's sake make sure you have unique content on each page. The content makes up a good part of the ranking for the keyphrases, so put the phrase in the title, heading, all over the place without making it unreadable. And link to page 2 from page 1 using the keyphrase from page 2. Once you have your content sorted out, try to get good relevant links, then make some more pages to try and catch other keyphrases.
All this has been said here before. I am a complete amateur at this, but our web site is doing very well in a competitive market, and continues to improve. I learned it all here. If you can't find it here on WW, it's not worth knowing.
www.domain.com/keyword-one.html
www.domain.com/keyword-two.html
etc.
Then for each subpage, have the title be your secondary keyword for the page, then use standard SEO for each subpage.
I do this all the time, and some link to my home page, while others directly link to the 'keyword' subpages.
Either way you should be fine. And it shouldn't take 1,000 inbound links to get you to the top of only 200,000 results.
One of my sites, for example is a PR6 that I simply add a link to a new news item, and Google follows the link generally every day, and the subpage news item hits the top page or two in Google within a couple days.
Goog luck!
Steve
That's my point - if different pages (that are optimized for different phrases) have different inbound link text, will Google start to dilute the relevance of each search term?
Currently, I am doing really well for a phrase with more than a million competitors. I want to increase the number of search terms, and *part* of my strategy (though an important part) would be to gather inbound links, each containing the relevant search term. However, I am scared that if I build more pages and get different inbound search terms, that Google will drop the relevance of my current search term which I am happy with. Does this happen?
The recent talk of developing subdomains might be a solution? I have heard that Google treats each subdomain as if it is a different domain. Does anyone know any more about this?
I am scared that if I build more pages and get different inbound search terms, that Google will drop the relevance of my current search term which I am happy with. Does this happen?
As long as you operate within the Google guidelines this will not dilute your relevancy.
A fictitious site is about US military weapons. While the last 3 words of that sentence may be targeted across the site, one page is optimized for the M16-A2. It is name M16-A2.html. That phrase is in its title. The text about this weapon mentions it is "one of the weapons in widest use in the US military". Another page does deals with the M1 Abrams and another with the Beretta 92S.
Here the webmaster has strengthened his appeal for his core keyphrase and optimized for more specific keyphrases while he's at it.
