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Outbound Linking to Authorities

Mounting Evidence that it helps?

         

le_gber

5:19 pm on Mar 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

Just a thought that crossed my mind:

Let say I've got a website that provide services related to widgets (widgets cleaning, widgets enhancement as well as other services).
I have one page for each of the different services provided (around 10), all of these pages are currently 1 to 2 clicks away from the index page. These pages are describing, in non techi terms what we do for widgets.

Do you think that having a link on each of the pages with for example technical terms, explanation and example of widget cleaning, widget enhancement and links to high rated sites on these services, could improve my PR and overall ranking? I have to add that my widgets are techi widgets but end users won't probably search for these techi pages and terms in SE.

What do you think?

Leo

takagi

5:35 pm on Mar 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It seems 'glossary' and FAQ pages are nice way to have text with a high keyword density, without it being disturbing for the user.

It might also help your site to become more like an authority, getting some links directly to the glossary page. And your terms could even end up in Google Glossary [labs.google.com].

See also the 'Google Glossary Format Updated [webmasterworld.com]' thread.

le_gber

6:42 pm on Mar 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It seems 'glossary' and FAQ pages are nice way to have text with a high keyword density

The site doesn't really need FAQ or Glossary, it would only be for the specific widget service and for the user/visitor that is interested in the technologies we use with our widgets.

The terms would be very well known (1000's of website on them) so I don't think it could end up in the glossary.

Leo

rfgdxm1

8:17 pm on Mar 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I see no evidence that linking to authorities helps with Google.

SlyOldDog

8:44 pm on Mar 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



rfg

What's all this talk of hubs then? Surely there must be something in it?

rfgdxm1

8:49 pm on Mar 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>What's all this talk of hubs then? Surely there must be something in it?

Not IMO with Google and their rankings. The problem is that only the Google insiders know all the details of the algo.

Powdork

9:23 pm on Mar 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What's all this talk of hubs then? Surely there must be something in it?

I'm not certain if the hub thing actually works.. yet. But I think its a good idea what you're describing in that it sounds helpful for the user. You can't go wrong there unless you're telling them how to give money to your competitors.
On a side note, I do think that anchor text (on outgoing links in this case) is at least as important as h1 text.

le_gber

9:51 pm on Mar 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I do think that anchor text (on outgoing links in this case) is at least as important as h1 text

So you'd say that if I had to link to WW, ... WidgetsWorld :) ..., I shouldn't put the link text as [widgetsworld.com...] but, 'the reference in Widgets Optimisation' :)?

freejung

10:04 pm on Mar 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Read this thread

[webmasterworld.com...]

about the second eigenvalue of the Google matrix. I believe it means that Google has always taken into account information about both inbound and outbound links in its algo. How much the outbounds matter to pagerank and exactly who you should link to is still unclear, unless somebody out there knows how they construct the matrix.

Nonetheless, I think it's clear that you should link out when appropriate to good sites that are on topic. This should be obvious from the perspective of making your site useful to visitors anyway.

I think outbound links do influence your PR, but exactly how remains unclear.

Powdork

10:16 pm on Mar 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So you'd say that if I had to link to WW, ... WidgetsWorld ..., I shouldn't put the link text as [widgetsworld.com...] but, 'the reference in Widgets Optimisation'?

Exactly, or perhaps 'watch hundreds pull their hair out simultaneously, occurs monthly!";)

le_gber

10:20 pm on Mar 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks freejung, will definitly read it ...

'watch hundreds pull their hair out simultaneously, occurs monthly!

That's spam! people looking for a cure for boldness will fill spam reports :)