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Google losing popularity on my site

Google vs msn

         

badger_uk

11:48 pm on Mar 27, 2003 (gmt 0)

10+ Year Member



I've recently noticed that more than 50% of my customers now have MSN as there homepage instead of Google. When I asked why they all said that when they did a search on google the same results came up every time. This got me thinking, if google only updates every 4/6 weeks then people are going to see the same page for weeks on end. Did a search for a few keywords and every site had a PR of 5 or higher. What chance has a new site got of getting in the top 10 (excluding everflux).. NO CHANCE!

badgeruk

caine

11:56 pm on Mar 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



depends how specific the search is.

If you are constantly inputting the same KW combo, then what do you expect, not that i see major differences with any other search engine's, including MSN with the ink feed. It is a slow game, though to top out serps, you need to move decisively.

mrguy

11:58 pm on Mar 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Latley,

It seems that unless you run about 50 domains or more all interlinked and use hidden text and all other forms of spam, you have no chance of competing with the sites that are doing this and getting away with it.

So, even if you work hard on your site and do all the things to get freshbot to come back to your site regularly, it won't matter because your crowded out of the top results by a few dominating companies that seem to be able to spam with immunity.

Google needs to do more more than just let the algorithm catch it because it seems there are to many things that only a human review can catch.

Perfection

12:01 am on Mar 28, 2003 (gmt 0)

10+ Year Member



I think Google's idea (and all search engine's idea) is to have the most relevant site come up every time for every search. This should only change when a new site becomes more relevant for that search.

When I search, I'm not looking for variety, I'm looking for exactly what I searched for. Plus, why would I want to do the same search over and over again if I found what I was looking for the first time I did it? If I want variety or something new, that's what page 2 is for.

notsosmart

12:02 am on Mar 28, 2003 (gmt 0)

10+ Year Member



Badger, I don't think that you can extrapolate "Google losing popularity" based on your observations.

It seems that unless you run about 50 domains or more all interlinked and use hidden text and all other forms of spam, you have no chance of competing with the sites that are doing this and getting away with it.

Mrguy, I must respectfully disagree. You can succeed, and you don't have to cheat. You can apply the cheater's own techniques, but do so in ethical manner. Content beats tricks in the long run, as does good, solid, old-fashioned seo.

caine

12:05 am on Mar 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



mrguy,

disagree, completely - i've been running a site for a couple of years now, and it ranks for #1 on kw's between 3-6, anywhere from 1-10 on keywords on a one and two basis. ROI is 3-6 keyterms, specific hunted terms.

PR is not the be all and end all, i've seen PR2 pages, be infront of a PR6 page, becuase everything about it is more relevant to the K-phrase search, it just does not have the linking bias behind it, even Google isn't stupid enough to allow its PR ranking-as in high PR linking view of the internet to run its serps, if it did it would be gone so fast it would'nt be noticed.

G measures well over a hundred of so variable's, linking is a big part for Google, but nothing tops themed content < the most important part of any site design/construction

Tropical Island

12:18 am on Mar 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I also disagree. We are in a tourism business where we talk to each of our clients. They seem to all use Google (where we are high in the serps with no tricks). We also use extensive PPC programs on AdWords, Overture, FindWhat and Sprinks. Most of our guests indicate that they found us on Google.

BigDave

12:29 am on Mar 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Did a search for a few keywords and every site had a PR of 5 or higher. What chance has a new site got of getting in the top 10 (excluding everflux).. NO CHANCE!

Why should a brand new site be top 10. In real life business it does not work that way.

If I open up BigDave's Burgers, it will not sell as many burgers in the first month as the local McDonalds, Burger King, Wendy's, Dairy Queen, etc. much less sell more than the entire company. It does not matter how good my burgers are.

On the web, I have a much better chance as a small site to show up high, but it will take time. The better I am, the quicker I will get there.

I actually know of several sites, my own included, that made their debut at PR5. PR5 is not that hard, that is if you have anything worth linking to in the first place.

mrguy

12:34 am on Mar 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OK! So I was blowing steam off!

Yes, my site does come up #1 on numerous phrases and does well, but I've seen a drastic drop on several of the terms that I was in the top 5 in.

I was pushed down by sites that are so blatantly spamming it is not even funny.

While the can't beat em, so join em attitude is tempting, I would never do it becasue I have worked hard to get to where I'm at.

So, yes you can do well with a site even with a low PR, but it sure would be nice to get rid of all the junk!

skibum

12:42 am on Mar 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



yep, anybody can compete with anybody in Google. Granted it might take years to reach the top for "hotels" or "travel" or $ex" but really general keywords probably aren't the best to target for most sites.

Find your niche and go after it. Heck, some of our really large clients that aren't to flexible in terms of making SEO changes are turning leads for $500k purchases on $0.10 keywords on Overture. Those same terms are also often overlooked in the SERPs.

Other mega companies don't even want to try SEO. There is a fairly large percentage of MegaCorps that aren't even in the game yet.

If you put the work in you can do anything you want over time. Most of those at the top didn't get there overnight so most of us can't expet to get there overnight either.

steve128

12:44 am on Mar 28, 2003 (gmt 0)



caine
I too see lower PR pages, beating higher PR pages.
But the point being, as far as your example goes the PR2 page will be targeting the said search query wholeheartedly, whereas the PR6 will not be.

If the PR6 decided to "go for it" it would win hands down.
But the PR6 probably shows for a more competitive search term in any case.

badger_uk
Yes it can be intimidating launching a new site especially the first. But it is the same for everybody no matter what line of business. OK some have loads of cash, but most squander it!
You have to work harder, more dedicated, create the best site. Start off with less competitive search terms.
Eventually it can be done, although not overnight.

heini

12:52 am on Mar 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>losing popularity
*...cough...*
the sad truth is 90% of the people here wouldn't even notice if ATW, AV, Teoma, Wisenut etc would just turn of the lights and go home.
The truth is google and websearch have become synonymous.
Take a concept like PR. Many people are assuming PR is a a quasi natural part of the web, while in fact it's a proprietary google concept.
Losing popularity - lets talk again in a year or so.

caine

12:53 am on Mar 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



steve,

agreed, i personally compete against PR9 and PR8, they don't care about cling-on site's that i am involved in because we create legacy, which promote them.

If you truely look at one key phrase per page it does not take a lot of imagination to get the point that so many site's/companies are trying to collect so much ROI from so little pages, which to me (not regaring ultra-competitive markets $ex, insurance, system failure retrievals, gambling < seriously exploited) is a heck of a lot to get into.

I can't think of a commercial based industry where you could'nt build at least a 1000 page website, that themed could not beat pretty much anything. Its all about choosing the target. Then building the weapon - no spam, basically a constant build over years - add - add - add, and the theory can't fail.

caine

12:57 am on Mar 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



heini,

wholeheartedly agree with you. PR is a concept - a selling point and not a lot more. ATW, Teoma, MSN and many others interact in the SE market like most would not believe, Google to me is an important part, but a small part. If i targetted Google with the knowledge i have it would be like eating the potatoes, but leaving the vegtables, the meat, and the gravy - A.k.a not worth it. I just could'nt imagine a world where google will ever be able to supply the user with a one point searching solution. By far it's not good enough.

steve128

1:23 am on Mar 28, 2003 (gmt 0)



caine
Luv the phrase "Its all about choosing the target. Then building the weapon"

But I guess you know as well as I do, many build the weapon and don't know how to aim it ;

caine

1:29 am on Mar 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



exactly Steve,

building the weapon and delivering it in a lethal and compelling dose is the trick, necessary in accomplishing the demands of successful SEM and optomization. Try to do one without the other is futile.

Targeting is the key, not just in content, links, page-structure, site-navigational structure, or pagesize < everything

It all counts, the closer that one gets to getting everything right the better it gets, i think the best i have ever seen is a PR2 page beat a PR7 page, but the PR2 page deserved its place - 100% on topic, you would only find it if you wanted to Q&A about it or buy it - the way forward.

ciml

1:51 am on Mar 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If Google's loosing popularity then then those few Google users must be running a lot of searches each. :-)

Seriously though, I get to see a lot of logs in my job, for different kinds of sites with different kinds of marketing strategies and Google's popularity shows no signs of weakening. I agree with heini, furthermore even if MSN, Yahoo! and AOL turned off the lights, Google would still deliver most of the non-PPC traffic (content-free doorway sites excepted).

Anyway, Google said (Eric Schmidt, last year) that Google would become fresher. It did, hugely. Significant amounts of Web content gets updated daily in Google; most surfers wouldn't notice if Google didn't update for six months.

On the other hand, we do notice. We notice because of the great new backlinks we pick up each month. We notice because of the carefully crafted link text that we adjust each month. We notice because our new sites get PR they deserve. But, we're not the point. If you want to find a widget shop in SomeCountry then you'll find one.

Urm...GoogleGuy...the six months comment was just an "if". I'm not suggesting you should really hold off on updates for 180 days :-)

futureX

11:51 am on Mar 28, 2003 (gmt 0)

10+ Year Member



>> Why should a brand new site be top 10. In real life business it does not work that way.

because maybe its better?

oLeon

12:02 pm on Mar 28, 2003 (gmt 0)

10+ Year Member



>> Why should a brand new site be top 10. In real life business it does not work that way.

because maybe its better?


Does it matter? If so, the quality of the product may win. But not immediately. Thatīs life, isnīt it?

Dynamoo

12:10 pm on Mar 28, 2003 (gmt 0)

10+ Year Member



Google's more than a search engine, it's a cultural phenomenon, even spawning the verb "to Google".

As for competition.. well, the only real competition is MSN.. ironically it's only Microsoft who are holding out against a virtual Google monopoly.

chiyo

12:17 pm on Mar 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> Why should a brand new site be top 10. In real life business it does not work that way.
because maybe its better?<<


As in real life, it takes a while to establish a reputation. There is a major exercise on the Web at the moment of people generating content - mainly meaningless, out of date, or insignificant.

A site that has been around a while has been "tested" in the market - people know how much it is updated, know the real quality of the information and workd of mouth it and link to it.

There's more to a successful site than just great content at one time. Its reputation.

I remember when we asked a univeristy once to link to us. 6 years ago. They said the site looked great but wanted to wait a while to see how it developed. 1 year later they linked.

It makes sense for listings in Google proper to be to sites that have been around for a while. If you want to get quickly to the top you can hasten the communication process with Adwords.

mil2k

12:33 pm on Mar 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



No i do not agree. I say that because before entering this industry i was one of those regular web searchers. I only used "Altavista". Even after it's debacle took me some time to switch to Google. It is a branding issue. Also one of the most important factor is "Clean interface". When i see other search engines with the exception of ATW i can't seem to bear the interface.

dwilson

2:50 pm on Mar 28, 2003 (gmt 0)

10+ Year Member



My site is a personal site with 2 sections I've worked a lot on plus some others. I find that searches in the computer-related section are usually done in Google and occassionally Yahoo. But those done in my religous section are predominantly MSN/Looksmart.

It may just say something about the demographics of SE usage.