Forum Moderators: open

Message Too Old, No Replies

Link Transfer

Do links transfer in a 301 redirect

         

bigace

7:44 am on Mar 21, 2003 (gmt 0)

10+ Year Member



I understand that PageRank is passed through from the old site to the new site in a permanant 301 redirect, at least for a month or two. Does anyone know if the inbound Links pointed at the old site are also passed through to the new site?

Marcia

7:49 am on Mar 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes they are, from what I've experienced.

bigace

8:15 am on Mar 21, 2003 (gmt 0)

10+ Year Member



Thanks, Marcia.

I'm in the process of changing my Domain name. I have requested webmasters to change the URL in the links but less than half have responded so far. I haven't yet coded the 301 redirect. I didn't want to do the redirect until most of the links had been changed but if they pass through I probably should do it now rather than wait how ever long for the links to be changed. The site contents are indentical and I fear a penalty.

Its a two edge sword. I don't want to keep these two sites going too long and lose my SERPs position (#1 in many KW) for duplicate sites, but I also don't want to lose my SERPs because my link structure for the new site is not yet strong enough.

I will have to decide but what do you think? Should I do the redirect right away and trust that the links will pass through or wait a little longer to see if more of the important links get changed?

Marcia

8:55 am on Mar 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



bigace, it's very hard to say anything definitively in absolute terms because things can always change over time. All we can do is share what we've seen in our own experience.

Whenever I've done a 301 redirect, Google caught up with it right away and the links to the prior site were credited to the new site that was the object of the redirect. Other search engines take longer, but that had no effect because both stayed up. Teoma took a long time, Inktomi took a long time - Google's quick with it.

My thought would be that there's more risk from leaving two sites up with identical content than there would be with redirecting. Google has no problem with 301's - personally, if I move a site or a page the 301 goes up the same day.

Personally, I won't take unnecessary chances with duplicate content on two sites if I've got any say over it.

bigace

9:31 am on Mar 21, 2003 (gmt 0)

10+ Year Member



Thanks again. Very good advice.

One more quick question and then I will shut up. Do I need to do a redirect for each file or can I just do it to the main page?

Marcia

10:30 am on Mar 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Assuming the structure is the same, just redirecting from the root will transfer the whole thing. I'm also assuming all the inbound links go to the main page of the old site; I didn't have to deal with any deeper links. Still, I'd 301 the whole thing.

HenryUK

1:31 pm on Mar 21, 2003 (gmt 0)

10+ Year Member



Yes, I'd definitely 301 the whole thing.

On the other hand (and I am not an expert and the ways of doing it vary) if you have pages in the index other than the home page, you should put suitable parameters on the 301 redirect so that it picks up the rest of the URL.

ie ensure if you have listings in Google for pages such as www.myoldsite.com/directory/specific123.htm, you need to effect the 301 in such a way that a link to that page is redirected to www.mynewsite.com/directory/specific123.htm (assuming that you are retaining the site directory structure).

There are a few threads on here going into more detail about how to do this. How depends I think on your server setup etc...

rank outsider

2:08 pm on Mar 21, 2003 (gmt 0)

10+ Year Member



Hi all! [lurker-turned-contributor here]

I recently switched domains (at the end of Feb), and thought I would share my experience in relation to Google.

After registering my new domain and making sure the DNS entry had propagated around the world, I put a 301 permanent redirect in the .htaccess file on my old webspace (just one row for root). I figured I'd get the move completed before the dance.

Following the Feb (March!) Google update, my old site was (is) still listed, but my new site is also listed (much lower down the SERPS). Strangely, Freshbot visits the new site and not the old one. The new one is unranked for PR (greyed out).

Just thought I'd let you know that, if my experience is typical, things don't always go completely smoothly.

bigace

11:08 pm on Mar 22, 2003 (gmt 0)

10+ Year Member



I just had a thought. When we are planning on using a 301 redirect from an old site to a new one, since the links will pass through, why do we go to the trouble to send out all those notices to webmasters asking them to update our link URL. Even Google recommends this procedure. Just wondering, since I spent a couple of months doing this.

WebGuerrilla

11:38 pm on Mar 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




The reason you want to get webmasters to update their links is to prevent from having the kind of situation rank outsider mentioned.

Google will eventually get everything figured out with a 301, but it doesn't always happen right away. It's ver common to go a couple of cycles with Google showing both old and new, or even dropping both for awhile.

If you put up a 301 and then get to work on getting your most important links updated as soon as possible, you will run into less potential problems.