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[edited by: WebGuerrilla at 5:55 pm (utc) on Mar. 19, 2003]
[edit reason] fixed link [/edit]
It is effective, to the extent that it reminds you what needs to be optimised on a page.
When you consider the number of programming points that can give you an edge in serps, and how easy it is to miss them when you are learning then it is useful.
As long as you do not tke it as the gospel to be blindly followed, then go ahead and use it.
It's a huge waste of time. The whole concept of using a software tool to analyze the content of the pages listed at the top of an engine that puts the majority of its emphasis on off-page factors is completely flawed.
You would be better off spending your time using software tools that analyze linking structures. Those are the types of tools that will help you determine what is really driving the top positions within your particular space.
Does this mean that almost none of the SEO professionals use it?
That's correct. Really what it tells you is very rudimentary for anyone who's done SEO for a while; it'd be a waste of time to go through the process because the program won't tell an experienced optimizer anything new.
Add to that a few other drawbacks: things change quickly, can you count on the program's information being updated quickly enough? There's considerable disagreement over a number of points, as reading here will show, can you count on the program being "right"? And, as Webguerilla pointed out, on-page elements are only part of the equation.
As I said, I feel such programs can have some value as learning tools, but on the other hand whether that value is outweighed by the price tag is debatable. I few hours spent reading and asking questions here would undoubtably be more valuable.