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crosslinking

diluting my ranking

         

colinf

8:37 pm on Mar 14, 2003 (gmt 0)

10+ Year Member



Hi all,
i have 12 websites which run under completely different domains but are all about the same topic (different domains being used for different countries) these pages were fairly popular with a google search (ALWAYS on the first page).
Last week they completely disappeared and now they are all on page 5-6 of the search results!

My question:
Each site has about 200-300 pages and every one has a footer (very visible) with a link to all the other 11 sites/external-domains, i would not assume that this would be a problem but now i have recently found this forum and see the word crosslinking floating around, could this be the reason for my sudden drop in ranking?

thanks
colin

JeremyL

8:50 pm on Mar 14, 2003 (gmt 0)

10+ Year Member



The main question is how unique is the content on each site. Crosslinking per say is not bad. But crosslinking websites that have the same or close to the same content is bad. Also crosslinking on every single page is bad.

A model for crosslinking would be for each site to be 100% unique and only crosslink on a few pages of the site, not all.

colinf

9:12 pm on Mar 14, 2003 (gmt 0)

10+ Year Member



I have to admit, the content is not unique for each site.

So basically all these sites that i have, cannot promote each other linkwise?

is there a thread explaining crosslinking exactly?

Colin

dotremy

10:58 pm on Mar 14, 2003 (gmt 0)

10+ Year Member



"Also crosslinking on every single page is bad. "

Really? yaaiks, I just finished about 500 pages crosslinking my other sites. Was just about to sit back and watch the results of that efford.

mrguy

11:52 pm on Mar 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just hope your competitors don't catch on and report it.

Personally, if I came across that type of crosslinking on a site, I would turn them in to Google and let them decide whether or not it is spam in their eyes and is there any real benefit being added to the user.

NeverHome

12:03 am on Mar 15, 2003 (gmt 0)

10+ Year Member



MrGuy, on the Google Spam Report page is mentions:

"Trying to deceive (spam) our web crawler by means of hidden text, deceptive cloaking or doorway pages compromises the quality of our results and degrades the search experience for everyone. We think that's a bad thing."

Furthermore, the checkboxes for the type of spamming lists:

Hidden text or links
Misleading or repeated words
Page does not match Google's description
Cloaked page
Deceptive redirects
Doorway pages
Duplicate site or pages
Other (specify)

Please explain to me where it says that "crosslinking" constitutes "spam". Personally I think excessive crosslinking may degrade a sites ranking, but I do not understand why you call it spam.

o0_cops_0o

12:03 am on Mar 15, 2003 (gmt 0)



one of the post i put up today was about a guy doing what your doing. I reported him and hoping he will not be in the next update

o0_cops_0o

12:05 am on Mar 15, 2003 (gmt 0)



NeverHome
dont go buy the options you have to check..You notice they have the section for other? comments?

allanp73

12:22 am on Mar 15, 2003 (gmt 0)

10+ Year Member



Why is cross-linking so bad? Should you report Yahoo? They cross-link heavily. Even Google does some cross-linking.
I think cross-linking is good if it helps the user to find regionalized information. It is silly to penalize a site for enhancing the users experience.
If someone is cloning sites this is a different story. However, I don't feel Google should penalize these either, it should just show only one copy.
Personally, I think penalizing sites can get a little out of control. Competitors will often try to get your site penalized for the same tactics they employ.
Sorry, I'm getting a little off topic...
The point is cross-linking when done properly is not a bad thing and shouldn't get penalized.
My question is how to build a network where sites are linked together under common theme though regionally different and each having unique content and to avoid the dreaded cross-linking penalty?

o0_cops_0o

12:27 am on Mar 15, 2003 (gmt 0)



i have 12 websites which run under completely different domains but are all about the same topic

I have to admit, the content is not unique for each site.

cross linking these pages with the info he gave me, thats what i call most likely spaming and worth reporting if i found one of my competitors doing this

mrguy

12:45 am on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



--The point is cross-linking when done properly is not a bad thing and shouldn't get penalized.--

Agreed, however the person who began this thread did not do it properly.

--I have to admit, the content is not unique for each site.--

They did it strictly to gain favor with the search engine.

That is spam by Google's own definition, so if I found it I certainly would report it and let Google deal with it.

Cross linking has been discussed a lot here. There is a valid reason for it and then there is also those who do it just to gain rank.

I know spam is a touchy subject on this board, but there is no fine line.

From the original post, this appears to be spam.

NeverHome

12:47 am on Mar 15, 2003 (gmt 0)

10+ Year Member



Yes. The spam relates to "domains on same topic" where "content is not unique". In that case crosslinking is a BAD IDEA... simply because it waves a red flag saying: "Hey Google, look at me, I'm spamming!".

heini

1:06 am on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ah, shucks, there are folks who would report just about every site in the entire Google index for spamming. Apart from their own, of course. I wouldn't worry too much. Make the content a bit more different, like, say, no more than 75% identical, promote the sites all independantly, make the crosslinking so that it's not a closed circle and you should be fine.
You know, it's no crime to have more than one site. It's also no crime to interlink your sites. Just see to it that all those sites can stand on their own two feet and are not exact replicas.

caine

1:22 am on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Old school methologies at work.

When you say different countries, do mean all english speaking countries or not?

colinf

1:50 am on Mar 15, 2003 (gmt 0)

10+ Year Member



Hi again,
i started this topic to find out if i was spamming or not, now it seems i am so i will alter my pages accordingly. I am NOT SHOUTING "hey google look at me", i am trying to improve my ranking same as everyone else but keeping within the rules and if i am in doubt i ask here.

I have different domains for certain countries uk/france/germany etc,
the theme is the same for each site but you cannot buy the same widget in france that you can in uk, hence the different sites.

If a german visitor lands by chance on the uk page and sees something he likes, at the bottom of the page is the link to the german site telling him/her where they can buy the widget in germany. If the link was not there, they would never know.

It seems common sense to put the links there, but beause i was not totally sure if this was spamming because i started to see bad references to crosslinking on this forum and because my pages suddenly dropped in rank to 4-5 results page i decided to ask you guys.

I dont understand why i should be penalized, but hey, another few sleepless nights puttin it right.
Follow up question: if i remove all the crosslinks, next time google comes by will they put me back in the positions i was before, give or take a few places?

thanks

colin

julinho

3:40 am on Mar 15, 2003 (gmt 0)

10+ Year Member



I have different domains for certain countries uk/france/germany etc,
the theme is the same for each site but you cannot buy the same widget in france that you can in uk, hence the different sites.

Do you mean each site had pages with text in different languages? If so, I donīt think that what you described is spam.

heini

7:50 am on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Colin, this is a large board, and naturally we have some different viewpoints among the membershop here. As I said, there are people who cry Spam before they even reading the post properly.

I have different domains for certain countries uk/france/germany etc, the theme is the same for each site but you cannot buy the same widget in france that you can in uk, hence the different sites

You see the scenario you describe with different sites for different languages is perfectly OK. It's also perfectly legitimate to interlink them. Shame on anybody trying to penalize you for that. To make this setup work right for you, your users, and the SEs I would recommend to promote those sites all on their own. Get them links from local directories and other sites. Also link out to local sites, so that you don't have a closed circle, with the sites only linking between themselfes.

Now, if your sites should at this point already been penalized, of which I'm not convinced, then I would suppose this is rather from the the sites in the same language. Might be an issue of duplication then.

SlyOldDog

8:59 am on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Colinf

Sounds like you're selling hotels. I have seen sites like yours DOMINATING the SERPS for years and we have always resisited the "link farm" strategy. We thought it would come to an end with a bang one day.

If you really didn't know what you were doing wrong then you deserve sympathy. Somehow I doubt it though with the speed you found this forum straight after your relegation.

SlyOldDog

12:04 pm on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Heini

This strategy is not always legitimate. In my experience the reason the sites are interlinked is often (nearly always) to promote pagerank - especially in the tourist industry. The navigational advantage is usually minimal for sites in different locations unless they are just in different language versions and somehow the user has stumbled upon the wrong version. I'd wager the only users following the links are the SE spiders.

Most often each site has it's own geographical DMOZ/Yahoo listing to get a decent pagerank and then they swap pagerank between each other, often linking every single page to all the other sites.

Is it spam? I don't know, but I know it's not done for the human readership....

colinf

12:11 pm on Mar 15, 2003 (gmt 0)

10+ Year Member



Thanks Heini,
you put forward some very good points which i will follow through.

Slydog, i found this forum 10 minutes after i found my sites dropped, simply because i needed to know if i violated the rules and made a kw search for "spamming google", search results? top of page "webmasterworld forums" oh my....

mind you, being as stupid as i look, i should have checked this before i built the sites!

colin

Namaste

1:58 pm on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Colin, you are undertaking what is known as "Artifical Links". I think that this is now being penalised as are all types of Reciprocal Links. See this recent thread where we discussed this in detail:
[webmasterworld.com...]

heini

2:07 pm on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



SlyGuy, by your logic every international organisation are nothing but a bunch of spammers. Sorry and no offence meant, but this whole spam discussion is getting more ridiculous and hysterical by the day.

Sideeffects? A new member comes here asking for assistance and opinions, and gets outright suspected.

buckworks

2:36 pm on Mar 15, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Heini said: <<promote the sites all independantly, make the crosslinking so that it's not a closed circle and you should be fine.>>

Pay heed: That's important advice.

If you've had a ranking drop and you're not sure why, it might simply be that the algorithm has shifted a bit and you're not strong enough in areas that it's favouring this time round. You haven't necessarily done anything "wrong".

The way to proceed is to keep working on the things that we know Google likes - original content, quality links, well-structured pages, lean clean code.

SlyOldDog

8:43 pm on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



SlyGuy, by your logic every international organisation are nothing but a bunch of spammers. Sorry and no offence meant, but this whole spam discussion is getting more ridiculous and hysterical by the day.

No offence taken :) - Isn't the discussion getting rediculous because the spam is getting rediculous? I've seen one guy with 80 domains to cover a single topic. He's a member of this forum.

I know you are a big proponent of local TLDs, and like anything else, that's fine in moderation. If you use them all in local language, no problem. If you use them just for a local branch of a multinational, no problem. But when you add 50 links to the bottom of every page of your site which are loaded with keywords to your other domains, to say this is for user navigation is stretching the bounds of credibility.

Sorry, Colinf if I was unwelcoming. I guess your site structure is just a little too close to home for me. I see sites like yours rocking in the SERPs and I get a hard time from my partner because I refuse to go down that road. He thinks I am too cautious, and the discussion gets a little heated sometimes. Sorry if I took it out on you.

GrinninGordon

12:23 am on Mar 16, 2003 (gmt 0)



SlyOldDog

"Sounds like you're selling hotels"

Sounds like you hit the nail on the head. Thousands upon thousands of mainly affiliate link / driven sites named country-hotels-discounts-reservations.con (and the 15 other permutations of that same spam domain), all crosslinked are actually killing the industry. If you fancy some bacon and all you get served is Hormel, then you go to another restaurant. And if these guys are allowed to continue unreigned, people will simply stop using the net to look around.

I hope GG will get rid of a bucket load of these guys after he took my report / complaint. I just hope Google will fine tune their algo to get rid of the rest of these Pork Luncheon Meat purveyors.

heini

What do you serve up for breakfast in your household, and is that why you jumped in so?

freejung

12:48 am on Mar 16, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree with the school of thought which holds that this whole spam issue is getting out of hand. Sure, there's a lot of spam, esp in the travel industry. But the hysteria is getting rediculous, and it seems to me that only a small percentage of alleged spam would be recognizable as such to a user.

For instance, if user clicks on one of your hotels-in-country-discount-reservations.com sites you're talking about, and they find a hotel and book a reservation, what's the problem? So what if the site is affiliate link driven? The customer got what they wanted, didn't they?

If you have a content site and you're being beaten by affiliates, look at what they're doing and emulate it. If you can't beat them, join them! If you have good content _and_ you adopt a few "spammy" tactics which are working well for the affiliates, you should be able to do that much better, and you also get customer loyalty for your good content.

Instead of complaining about spam, spend time working on your site.

To address the original question, seems to me that if this is indeed getting penalized, then just point the links at the bottom of the page to one page on that site which has "related sites in other countries" or something like that. Then link to the other sites only from this page. That way, you have one page which links to all other sites, which benefits from pagerank bonus from all your content pages, and you don't have crosslinking on all pages.

Even if you are drawing some kind of penalty for having crosslinks on all your pages, it seems very unlikely that you will be penalized for linking to all your other sites from only one page. So this way you get the benefit to users and avoid the crosslinking problem.

GrinninGordon

12:57 am on Mar 16, 2003 (gmt 0)



freejung

The problem is that they put what search engines consider to be relevant content. In reality, what they do is put generic meaningless pages about, say, culture or dances. There is absolutely no qualitive nature to what they put. Where real sites, in this context, add qualitive information is by visiting the hotels and doing reviews, etc. Unfortunately, this is not seen as broad and desirable by search engines as the the generic Spam pages on dances, culture, etc.

This kills large "real" reservations sites. As we have no space for these pages (really) - we run other sites for this purpose. So, an affiliate site run by someone who has never been to the destination, has a few hotels offered by affiliate companies, buys a few spam domains, puts generic related pages up, uses the same basic template and graphics, cross links them all, and runs link exchanges is winning the day.

If that is good, I am a horse's worst feature.

freejung

1:02 am on Mar 16, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm not saying it's good, I'm just saying that complaining is not a good way to fight it. If pages on dance and culture are beating you in the SERPs, then make room for some! Maybe that's what people want.

Sure, you get real content by going to the destination, but you also have to have whatever content it is that people are searching for in the SEs, otherwise they'll never find the meat. Give 'em both, I say!

What exactly is a "real" reservations site, anyway? One on which you can make real reservations?

hitchhiker

1:09 am on Mar 16, 2003 (gmt 0)

10+ Year Member



If you're not sure, and you want the links, then simply use a different method to get the client there.

Like a javascript link, or something funky in a dynamic page that google can't follow (it still can't right?)

colinf

1:40 am on Mar 16, 2003 (gmt 0)

10+ Year Member



Well...
you'll be glad to know all my crosslinks have been removed, i have decided to follow the advice of Heini and Freejung. I will see what google does when i upload the new pages. Thanks for all the input, this forum certainly gives it to you straight!

Colin

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