H1 tags and meta description

A couple of questions

[Buckley]

Hi,

For Google,

Just wondering if your Keyword should be the first word in your H1 tag at the top of the page?

Is:

H1 "Widgets - The finest in America" better than,

H1 "America's finest Widgets"

or does it not make any difference?

Also, is it true that your meta description should be the same as the first sentence of text on the page, or does this not make any difference either.

Thanks.

[vmaster]

Meta description may not make a difference, but certainly having your keyword as the first word of your title helps.

[Tony_Perry]

Buckley
Yes, they should be the same as it will help a little. Also, remember, the 3 most important words in sales/marketing are "repetition-repetition-repetition” as it gets the message across

[creative craig]

Might want to have a little look at this thread for some good advice.

[webmasterworld.com...]

Craig

[SEO_Apostle]

Buckley,

On any search engine you're likely to receive different results for a keyword search on "Widgets America" as opposed to "American Widgets". Therefore, if you want top rankings for both, you'll need to construct a well-optimized page that makes proper use of the of the <H1> Tag, Title, Page Descriptions and Body Text.

The phrase "content is king" rings true here too. Well-written pages - that take into account keyword density - and combine with the factors listed above, are likely to see you achieve top rankings over time.

Although nothing comes that easily with SEO, you'll certainly be doing yourself a favour by spending time on this important step.

A working example would be something like:

<title>American Widgets</title>
<meta name="description" content="American Widgets - Quality, High Tolerance, Industrial Widgets made in Buffalo America to Widget America Spec 1.0" />

<H1>American Widgets</H1>

then your body text along the lines of:

"Looking for top quality American widgets? Our widgets have been rated No. 1 by the Widget Association of America for the second year running and are manufactured to a fault tolerance (for industrial widget applications) of..."

Obviously in a real (as opposed to widget) world example, you would also load up on text to allow for 2 and 3+ keyword searches i.e. "Industrial American Widgets". Using the H2 and H3 tags would also help your cause.

Looking at the source code of your competitors' sites is also a useful. Obviously if they have a PR of 7 (and your site has 3 or 4) don't expect that, by using the exact same Title, Description and H1 tags, you'll get the same rankings. However, it does provide useful insight into how well-optimzed pages are constructed. And in this game, there's always a learning curve...

Apostle