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Bold text, H1, and H2 count as much as they used to?

         

crobb305

10:08 pm on Mar 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I read a while back that bold text, and H1-H3 tags will cause you to rank higher on those words/phrases. It seems to me that if Google ranked you higher based on those things, that it would encourage SEO (pages full of bold and header tags) at the expense of content. Does anyone know if these really count that much?

Thanks

alxdean

7:32 pm on Mar 13, 2003 (gmt 0)

10+ Year Member



so i guess creating a special keyword packed paragraph using keyword optimised H1,H2 and H3 tags, using bold and italics where appropriate would help the page?
then putting all of this into a div tag with display:none and placing the html right next to the body tag would help too?
And finally cloaking the whole div so only 64.* and 216.* get to see this specially packaged div would make sure that jo bloggs SEO who looks at your optimised page can't figure out what you did (unless he looks at the source code of the google cache that is as the div still has display:none).

All hypothetically speaking of course.
nobody would use such nasty tricks.
although I am tempted to say the least... ;-)

ciml

8:19 pm on Mar 13, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



alxdean, it's that kind of temptation that causes these kinds of boosts to be removed IMO.

Also, I suppose that the proportion of sites using H1 for the main heading of each page is now so small that it wouldn't help much in identifying relevant content anyway.

TheDave

10:02 pm on Mar 13, 2003 (gmt 0)

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In regards to excluding your css with robots.txt, I guess it wouldn't hurt, but I have never seen any bots actually get my css file.

juniperwasting

10:50 pm on Mar 13, 2003 (gmt 0)

10+ Year Member



I think the concept of hiding the css file with robots.txt is a sign of a group fear of violating some unpublished rule, and loosing ranking without a change to fix the problem. Slaves to the Google bot.

aus_dave

1:34 am on Mar 14, 2003 (gmt 0)

10+ Year Member



I think the heading tags (particularly h1) are a small but useful part of the puzzle ;).

I use a page title containing 2 or 3 keywords. Then a page heading with 2 or 3 keywords only. Coupled with a 2 or 3 keyword filename I think you have a good start on an optimised page with a consistent theme.

Surely it wouldn't be too hard for the Google people to build into the algorithm :

if number of words in <h1></h1> > number x then ... penalty y :).

I just use HTML for what it is meant for and sleep a lot easier.

Krapulator

2:50 am on Mar 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One thing that you may want to consider is this. Google does not seem to penalise for improper use of stylesheets to hide exessive or improperly used <Hx> tags to artificially increase rankings now. However, that does not mean they will not start to do so in the next update or in six months time. Is it worth the risk?

electrobus

11:23 pm on Mar 14, 2003 (gmt 0)

10+ Year Member



I had a page that used an <h1> tag with 13 words. It ranked number one last week. Now it's totally dropped off the map. My intent wasn't to game Google. So now I'm pearing it down to three or four words. Live and learn.

An open question... What's the max number of <hx> words in your well ranked site tags?

Thanks, I love this site.

juniperwasting

11:53 pm on Mar 14, 2003 (gmt 0)

10+ Year Member



I cannot see why 13 words would be punished. Imaging a header for a online posting of a research project. "<H1>University of Web Sciences Investigation into the relationship between a Webmasters need for personal goal achievement and professional pride versus upper managements desire to crush their spirit.</H1>"

I could have used a more viable topic, but I think it proves my point. If Google's Algo started penalizing for to many words in a Header, they would loose a significant amount of viable information, and loose credibility.

electrobus

1:29 am on Mar 15, 2003 (gmt 0)

10+ Year Member



You must be right... after the page dropped out this week, post-bot, I was concerned about the lenght of the <h> tags. NOW the page rank is back to number one? Wow... that really feed into my <disfuntionally.obsessive.page.rank.syndrome>

caine

1:35 am on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Content, content, content, and a bloody good navigational and structural format to the site(s).
bold, H1, H2, H5, H6, all have their advantages, but it must be based around content and the natural eye-candy subsectioning of content, as the algo, is written to read (parse) like a 4 year old.

running scared

10:31 am on Mar 15, 2003 (gmt 0)

10+ Year Member



If Google's Algo started penalizing for to many words in a Header, they would loose a significant amount of viable information, and loose credibility.

The word "penalizing" gives the wrong impression. You are unlikely to be dropped from the index for over use of the tag unless it is blatent spam. However there may well be an optimal range of number of words or similar. If your headers are outside of this range then you just may not get the ranking boost. Therefore you may see a ranking slip, but you haven't been penalised in anyway, you just haven't hit the best combination.

MHes

11:25 am on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



running scared -

You are spot on. Sites rarely get penalised for anything, they just do not get the plus points for doing things to maximum effect.

jady

12:09 pm on Mar 15, 2003 (gmt 0)

10+ Year Member



When I see these "Optimized" sites using H1 with font of like 6 all over the place, it makes me sick! Yeah they are ranking #1, but who is actually going to buy something (or take sserious) a site that looks like a 2 year old is yelling all over it. ONE H1 tag, designed well into the theme of the site works great for us and over 100 of our Clients..

soapystar

12:38 pm on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



if i was googlebot what would i think of someone locking me out of the css file? i would think the only reason must be hanky panky and penalise a slight fraction for that...JUST A THOUGHT!

ciml

1:08 pm on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



jady, a big obvious heading that matches what the visitor is looking for can be a big plus from a selling viewpoint, but I wouldn't worry about using an H1 from a Google optimisation point of view.

soapystar, I don't know if Googlebot would penalise for /robots.txt protected CSS files, but I imagine that a human reviewer would be unable to resist scrutinising such an arrangement.

By the way, I'm looking at bold and H1 in the new index and I still don't see an affect.

MHes

1:19 pm on Mar 15, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



jady - Good point. Though some sites just need volume to be successfull, and even a spammy site will get a sale if the price is right, the only downside is 'conversion ratio'. I'm going through this at the moment, I have a site that has a conversion rate of 1:76 visitors..... so I'm going to sacrafice some of the usual seo stuff and reduce the content right down to make it more targetted. I will probably get a lot less traffic, but the combination of targetted traffic and a cleaner, more reassuring design may end up with me achieving more sales. I think the H1 tags being discussed here are the ones that have been 'modified' to look like normal text or 1 point bigger, so the visitor won't notice.

running scared

5:39 pm on Mar 15, 2003 (gmt 0)

10+ Year Member



I think the H1 tags being discussed here are the ones that have been 'modified' to look like normal text or 1 point bigger, so the visitor won't notice

It sounds like that may apply to some, but another angle is that pages with genuinely long headers may need those headers shortening to perform better (even if the discussion is now irrelevant from a Google optimising perspective).

The above is obviously based on the assumption that length of headers is a consideration in SE algorithms, which it may or may not be.

namniboose

8:17 pm on Mar 17, 2003 (gmt 0)

10+ Year Member



Interesting discussion.

Is it OK to hyperlink H1 tags or does that perplex Googlebot?

running scared

2:40 pm on Mar 19, 2003 (gmt 0)

10+ Year Member



Is it OK to hyperlink H1 tags or does that perplex Googlebot?

Can't give a definitive answer but if I look at it from a user perspective...

It would seem unusual to have your main page header as a hyperlink as surely the objective of an <h1> is to tell the reader what the page subject is.

However, I have used hyperlinked sub headings (<h2> etc) in index navigation e.g look at the front page of webmasterworld. The link to "Private Forums" could have been rendered as an H2 if Brett had wanted to do that.

As usual, if it works for your users, it will almost certainly work for Google.

DrOliver

3:22 pm on Mar 19, 2003 (gmt 0)

10+ Year Member



I am locking the bots out of my CSS files by robots.txt. No problems with that.

I am locking it out because I'm afraid some stupid SE could index 'em, although I've never really seen this.

But basically: as CSS and Javascript files are linked in the HTML, bots might want to check 'em out. But there's nothing to index for them, so I exclude those files to save them from unnecessary crawling and save bandwith. I'm doing this ever since (years now) and faced no problem at all with any SE.

Receptional Andy

3:40 pm on Mar 19, 2003 (gmt 0)



>>Save them from unnecessary crawling and save bandwith

A good point I have raised elsewhere Dr Oliver.

Penalising sites for legitimate activities that CAN be abused is unworkable and can only damage Google's index. Spider do not need my stylesheet because they cannot see, surely this is obvious?

werty

3:45 pm on Mar 19, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I just looked at a competitors site...they link to an external CSS file and make the H1 tages use 12 point arial...then they write the entire body text in this!

Then I looked at the robots.txt they allow looking at the css, and it says he got the robots.txt from searchengineworld.com....He/She is one of us...

At least now I know why my site got bumped to number 2/3 in the serps.

mipapage

4:19 pm on Mar 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Werty,

I haven't kept up too much on this thread, but I have read theories that go like this:

1 - You should think of the header tags and p tags as 'ranking' your text within your site. IE H1 text is more important than H2 etc.
2 - Too many words contained within a tag can dilute it's effect.

If your pages are otherwise 'identical', the difference between you and your competition is that maybe your competitor is better at getting his/her keywords into 'important' places in their code.

Just a thought.

Receptional Andy

4:21 pm on Mar 19, 2003 (gmt 0)



>Too many words contained within a tag can dilute it's effect.

this is true, but I have seen increasing numbers of sites doing well with techniques like this in the SERPs. Although you have to keep in mind that people using CSS trickery probably have some other things going on too...

mipapage

4:33 pm on Mar 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> you have to keep in mind that people using CSS trickery probably have some other things going on too

Yes, some of us have validated markup. Google likes that too. Before using good markup and css, our company site was up around 35kb of html markup (proir to going live). Using css and proper markup (whichever *ml you choose) we're down to about 5k.

We got really lucky with our listing. At first crack we showed up #1 for our words on google. Luck was involved, but it should be noted that we are in the web design business, and we outranked other SEO & design companies on the first try.

Things are now bouncing around in the Everflux (expecially with today's little tremor) but what I learned from our luck was consistency, not tricks.

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