CompanyX owns both their .co.uk's i.e. companyname.co.uk and company-name.co.uk back 5-6 years ago that seemed like the best choice, (branding - getting your own name) at the time, now that internet has moved on and the world is a small place, I'm wondering because their company name is not actually their keywords.
Realistically I feel they should keep the existing domain names because of stationery, their shop front and 25 years of business, but...
their company has three distinct areas one of which is sales so they want an e-commerce section to the site. Another is a rental section which obviously applies more to local areas (50 mile radius stuff). The third is the genral company foo which applies to both sections. Now sales can be worldwide and indeed is what they want..whereas rental would be more localised..although they have been contacted by visiting companies who wish to hire locally so obviously the connection within the site should be maintained, as it is the sales keywords which will bring rental visitors too.
My suggestion was to buy another 2 domain names(keyword type stuff this time) and then somehow link the three together but the question is how for the best and without penalties!
any advice welcome
Suzy
i suggest to create three sites. they should own part of a ci and the corporate site should setup the ci.
then the cooperate site can list them as the company services and the 2 service pages can link back to the company.
what do you think about this?
The reason people used hyphenated keyword domains was to get the title they wanted (with the keywords in it ) at the directories. This has gone by the wayside and in fact hyphenated domains seem to be suspect now.
If you want to run with the big dogs in ecom then yes, use a couple new domians and the appropriate tactics to rank well. I wouldn't however, jeopardize a 6 year old domain.
