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It's a case of stuck between a rock and a hard place - they want to pre-register some domains, but I've no intention of dealing with a company I know so little about and aren't forthcoming with information.
The plan is to make the .eu a very open TLD, available for all EU citizens. But ICANN has not finally approved yet.
There are several registrants offering "preregistration" - none of those can really guarantee anything.