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"Web users looking to navigate to the Lloyds TSB Insurance information and point of purchase for home insurance, for example, need only to type Lloyds TSB Home Insurance instead of the web address"
Wow, so simple, so elegant!
I wasn't even going to hold them to task for (lack of) traffic, I simply never hear about them anymore. Very little marketing, no press, not even any spam. Having once been the self-acclaimed 'solution' the the dotcom problem, I thought it worthwhile to see what might have happened to them.
>Wow, so simple, so elegant!
Oh yeah! Now that's intuitive. What marketing guys don't know about the web never ceases to amaze me.
It's a bit complicated to get into details here, but I did try them and know what I experienced. Then just got out.
It's not easy to spot at first, but just stay away from it.
Especially from Google and AltaVista. Index pages that are dynamic and not able to be indexed are now at least getting a little traffic.
MSN, AltaVista and Google are giving them some prime real estate.
Roscoepico - the big problem, though, is tracking anyone who types in the RealName into Internet Explorer, because that doesn't seem to give any referer. But I suppose it is the same if people just type in a normal web address.