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Unparking a domain earning PPC revenue & building websites earning PPC

Any inspirational stories out there? Anyone see nice multiples? Any advice?

11:09 pm on Feb 24, 2006 (gmt 0)

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Parking revenue is nice but it's never been my end game strategy.

OTOH, like the WebmasterWorld member who posted about his affliction with creative mind syndrome [webmasterworld.com] I too am afflicted. Developing the domaining habit is both a manifestation of this syndrome and tends to exacerbate the problem when the domains are accumulated with an eye towards development.

So, I've been inching along towards taking the plunge: templates, taxonomy, business plan, philosophical issues, life issues, . . . ENOUGH ALREADY!

I have a question, no . . a petition . . for inspiration if it exists.

Have any of you ever taken a profitably parked domain making $# a day/week/month - built a small website on the domain topic - signed up for AdSense or affiliate programs - and to your surprise discovered a new appreciation "websites" consisting of more than a 1 or 2 page PPC lander?

Anyone move a domain from PPC parking to development to find they actually made less money with a muliti-page website?

Anyone have a story to tell?

I'm sure I will have a story to tell in the next few months BECAUSE IF I don't start building sites that I have been "planning" my head is going to explode from being overfilled with all the planning and analyzing and . . . I don't want to have to clean up the mess of such an explosion.

11:15 am on Feb 25, 2006 (gmt 0)

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Our core business strategy was built round the process you describe.

To keep it clean and to focus our minds we separated the parked domains into a separate company and the developed names into another. This way each company could 'buy' the domains off each other for what they were 'worth'

The company that develops websites has a team of editors and linguists that develop and manage content etc, everything else is subcontracted out - in the main to Russia and Romainia. We have defined three core types of developed websites and all our developed website fit into one of those models.

The company that parks domains has no resources to speak and relies on a combination of automated processes and (mainly) my time. the parked website are built by a reasonably good sytem that we developed ourselves but a lot more of the non creative (i.e. technical) process could be automated.

This has been pretty sucessful and we have a network across the UK, France, Italy, Holland, Spain and Germany with widely varing results across different countries.

However we have hit a problem! The value of the developed sites in all but one or two (what look like random)cases has been much greater than parked so even in the company that is the 'parking' company there has been a tendacncy to 'drift' into developed sites allthough not on the same scale. Because of a package of domains we acquired the parking company has also moved into local search and shopping comparision.

We think the future for us lies in having much better automation and contol over all our sites and so our aim now is to:

1. make our developed sites mcuh more credible and authoritive

2. make our parked sites much more like our current developed sites (maybe using the old processes from the developed site company)

3. reduce ir eliminate our reliance on affiliate or ppc networks by increasing radically the amount of advertising (in whatever form) that we transact directly with advertisers rather than though a third party (to this end we have invested hevily in our our advertisng network technology)

4. hammer local and shopping search.

10:07 pm on Feb 26, 2006 (gmt 0)

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Good response by Live_Lead.

It can be time-consuming to create an entity at a domain that people will want to visit and that you can monitise through Adsense. That's why most people just use a PPC landing page.

Depends if you've got the time, the inclination and the tenacity. PPC landing page is the quick and easy option, but I myself have always preferred to create unique sites at each domain. Is hard work unless you outsource like Live_Lead.

1:18 am on Feb 27, 2006 (gmt 0)

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Develop the damned domains already, write, write, write, you are easily capable of holding discussions on many of the topics your domains allude to.

Start with a single page for each and liberate them from the clutches of the parking services, make new found riches with direct deposits from mountainview.

3:17 am on Feb 27, 2006 (gmt 0)

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Kick starts sometimes require a few extra kicks.

Thanks. I needed that.

12:11 pm on Feb 27, 2006 (gmt 0)

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I would concur - a few half decent developed domains will be worth as much as a few thousand of parked domains and will be a lot more interesting to work on.
7:32 pm on Feb 27, 2006 (gmt 0)

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Develop them!

Same advice you've given to me :-)

And yes, for the most part they're earning far more than when parked. Plus sparked interest from potential buyers. All good.



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