#1 - There are no Alexa details
#2 - If I point the domain to my site, how will this affect my SERP?
#3 - My site is currently not ranked anywhere in the top 50 pages in Google for this search term. There are 5.7 million results for this word.
#4 - The domain is currently parked and only sponsored links are shown on the page.
Your answers are greatly appreciated. Thanks in advance, everyone.
[edited by: Webwork at 5:24 pm (utc) on Feb. 15, 2006]
[edit reason] Charter [webmasterworld.com] [/edit]
Have you viewed and validated the traffic stats, in order to justify the price?
If the domain will send you a volume of traffic that - in order to pull in via PPC - you would have to spend $3,000 in the next few years then the deal certainly makes sense no matter what else you consider.
No one can tell you now and forever how SEs will deal with any issue. What's true today could change tomorrow. That said, I don't see a permanent redirect of the domain becoming an issue with SEs. There's simply no good reason for a SE to make such a redirect an issue.
OTOH, you might wish to build a related site on the new domain, with unique content, and pull in both the direct navigation traffic and any SE traffic.
The heck with the Alexa issues in my book, unless you find there is a history of dubious linking to bad neighborhoods in an effort to draw traffic.
