The plan is to start a website that will educate customers of that industry. The plan is to develop the site for the long haul. The content is allready vastly superior to any content allready out there in that industry. The content has allready been tested on the public and people love it. The content takes a complex important subject and makes it very easy to understand.
The client can use the traffic that is geographically local to generate sales in the brick and mortar business that the client runs. The content also has international appeal, so we expect natural links and traffic to come from all over the English speaking world.
We own the clientsfirstthenlastname.com and all of its probable misspellings.
If the client decides to sell the site at a later point, they will lose their name.com. On the other hand the client will probably stay in that industry for the next 40 years and never sell it.
Would you recomend using theclientsname.com or find a more generic name using industry terms such as webmasterworld.com or saltypickleweb.com or such things? (Don't even ask if I am simply promoting saltypickleweb.com).
I am looking if others have long term experience in this area and tell me of pluses or minuses they ran into.
dk
The question is, would you
Perhaps one for his personal consulting services and the other as a content repository. Content (intellectual property) can be sold whilst he retains his right to act as a consultant. He can sell the content site with an agreement to provide consulting services to the operator of the content site, perhaps submitting an article a week, etc.
Never sell the name site, unless he is the last of his family line, cares not what happens to his reputation, and unless someone offers him one heck of a lot of money and a contract that gives him certain rights to recapture his name/url under certain scenarios. :)
