I have a certain domain that is currently hosted with Sedo. As an experiment, I registered the same domain name as a .net instead of a .com. The .net is paying only 1/20th the .com. This domain is also paying much better than my other domains.
I am trying to figure out what is making this domain name do so much better as the exact same ads are appearing on both the .com and .net sites.
Anyone have a clue?
[edited by: Webwork at 2:32 am (utc) on Feb. 8, 2006]
[edit reason] Charter [webmasterworld.com] [/edit]
Heck, it's worth $2.00 bucks to me... ;-)
[edited by: Webwork at 2:34 am (utc) on Feb. 8, 2006]
For example recipe-example.com would be allowed to serve up ads that focused on recipes, while trial-lawyers-example.com would be allowed to serve ads regarding trial lawyers. The advertisers for trial lawyers are willing to pay a whole lot more for their advertising then people advertising for the kw recipes, thus, the trial lawyers domain would get a bigger per click rate. It works like adsense where you get a percentage of the cost per click the advertser pays for your domain's approved optimized keyword.
The above might read a bit convoluted, but if you read up on how adsense works, sedo works about the same since it is basically a contexual based parking service.
In your case, there might be a slight difference in the approved keywords that creates the big difference in the rate (like "lawyers" vs "trial lawyers"). Or it could be that the $2 click are people clicking on result #1, while the .10 click are people clicking on result #2. How many clicks have you gotten on the sites?
everything is identical except the tld.
He said they were showing the same ads, but that does not mean the keywords are identical. There are a great many "sets" of keywords where the same advertisers will be on the same keywords but will see a greater value in one keyword over another. Normally a broad keyword will be worth much less to advertisters than a more focused keyword. Using the original, you may have the very same advertisers on "lawyers" that you do on "trial lawyers" but the advertisers would most likely put a greater value on "trial lawyers" as the searcher is more likely to know what they are looking for and is therefore more likely to convert.
When I have a paying business relationship I am inclined to address my "why is our relationship so" questtions to my business "partner". So, I have to ask: What did Sedo say when you asked Sedo?
If you haven't yet done so please ask Sedo and let us know what the authority on the subject had to say.
IF Sedo won't answer then we can take shots in the dark. Thus far hannamyluv seems closest to the target.
Bottom line, if you're unhappy or mystified, why not built a minisite if the domain has type-in traffic and apply to AdSense OR pass the domains into other parking programs to see if the outcome is the same.
I have .com, .net, .org and even a few of those other neophyte .info and .biz domains and the parking PPC appears more related to the subject of the domain than the .tld. Rumor has it that smart pricing is being factored into domain traffic so maybe there's a smart pricing effect for the .net in your case. For example, a fresh registration may have a downward pricing bias since traffic to new domains may be inherently suspect. Of course, there's always room for exceptions, but probably the greater weight of .net regs aren't expected to generate true and valuable traffic, particularly if it's not "net" related: Networks, intranets, vpns, etc.
What is exactly equal? One is keyword.com the other is keyword.net?
They are showing the same ads, but are they getting the same traffic/impressions? The same clicks?
Apparently your domain has a keyword that people search for and direct nav. means that people type keyword.com in their browser's address field and hit "go".
I'd be curious what the keyword is (I'm not going to register .org).
Pls send your $2 to my Paypal.
Martin: Your $2.00 is on its way.
Webwork: I did email Sedo. I was actually afraid to at first, because I was afraid that these unusually high payouts were some technical error: did some some technobot accidentally type in 2.0 instead of .20? ;-) Highly unlikely, but an interesting thought.
Anyway, oddly enough, the .Net tld is now paying the same as the .com. No idea why, and no idea when it started. Researching this, however, I registered another similiarly named domain-name. This is also paying a high amount. I think I figured out the niche. It's exciting, because I have 30 or so domains parked at Sedo. All of them literally bring in pocket change... But these three domains are doing very well. Perhaps they will make enough money, combined, that I can break-even on purchasing all of the other junk domains I own. ;-)
