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Yeah, that's a very low price for a community site. According to Network Solutions, the site is more than 4 years old, too. I could understand a new site selling for that, but one that's been around for 4 years? It must not be doing well.
Base on alexa traffic history, it shouldn't be 4 years but 1+ year. Alexa traffic rank is 25,636, and metricsmarket.com estimated 271,200 visitor sessions in the last 30 days.
I agree that 100K is kind of low, for an established site like that. I wish I knew it earlier ...
The article was announcing the PURCHASE of the domain name by two individuals who "rewrote the blogster.com software completely in November, 2005".
Wow, a complete rewrite in a month? Or less?
Who really bought what from whom? The article doesn't help a lot with answering that.
BTW, the article is just a verbatim copy of a press release that can be found on the web site.
Perhaps the confusion is over the symantics. Very few blogs probably make that much money ... but a blog SITE (that makes if possible for people to create a blog and provides a community for them to interact) is a very different story. MoveableType, Blogger.com, etc.
Sorry, I don't understand what your point is?
I would guess that the higher paying adwords advertisers stay off the adsense content network for the most part.
The sensible ones do, at least.
Many of us are fed up with "search network" as well. When I pay for "search" I want "search". Not parked domains. Unfortunately, along with AOL search, Ask Jeeves, etc. you get certain parked domains.
I want people who are looking for what I'm selling. Not people who stumbled on some content-free website.
Congrats on the acquisition, and thanks for the clarification. You got a great deal! It had to take guts to spend $100K on eBay, though!