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blogster Sells for $100,000

     
4:10 pm on Jan 3, 2006 (gmt 0)

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Cleveland Entrepreneur Tony Colan and partner Ed Harrison announced today the purchase of www.blogster.com for $100,000, confirming the value of a good domain name.

domain sells for $100,000 [cleveland.dbusinessnews.com]
4:36 pm on Jan 3, 2006 (gmt 0)

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That one was more than just a domain - that was a website sale.
4:40 pm on Jan 3, 2006 (gmt 0)

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Blogster.com is a community as well as an online entertainment destination.

It was more than just a website sale--it was a business.

And when it comes to online businesses that have sold, that's actually pretty cheap. But again, that would depend on how profitable (or unprofitable the business is).

5:20 pm on Jan 3, 2006 (gmt 0)

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Yeah, that's a very low price for a community site. According to Network Solutions, the site is more than 4 years old, too. I could understand a new site selling for that, but one that's been around for 4 years? It must not be doing well.
5:35 pm on Jan 3, 2006 (gmt 0)

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some blogs are making $100k+ per month
7:34 pm on Jan 3, 2006 (gmt 0)

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Yeah, that's a very low price for a community site. According to Network Solutions, the site is more than 4 years old, too. I could understand a new site selling for that, but one that's been around for 4 years? It must not be doing well.

Base on alexa traffic history, it shouldn't be 4 years but 1+ year. Alexa traffic rank is 25,636, and metricsmarket.com estimated 271,200 visitor sessions in the last 30 days.
I agree that 100K is kind of low, for an established site like that. I wish I knew it earlier ...

7:55 pm on Jan 3, 2006 (gmt 0)

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How many members does blogster have? If they have more than 50K bloggers, that's an ABSOLUTE steal.

Monetizing traffic is the easy part. Getting it is harder.

8:38 pm on Jan 3, 2006 (gmt 0)

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I'd grab that for 100k. Makes you wonder what can be had out there.
8:49 pm on Jan 3, 2006 (gmt 0)

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Note that the old sie was run without ads. With AdSense ads, the domain sells for $0.000000
8:53 pm on Jan 3, 2006 (gmt 0)

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The article is pretty confusing. It's unclear to me just what the transaction was that took place.

The article was announcing the PURCHASE of the domain name by two individuals who "rewrote the blogster.com software completely in November, 2005".

Wow, a complete rewrite in a month? Or less?

Who really bought what from whom? The article doesn't help a lot with answering that.

BTW, the article is just a verbatim copy of a press release that can be found on the web site.

9:08 pm on Jan 3, 2006 (gmt 0)

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The article was poorly written and didn't make a whole lot of sense. More information and some continuity would have been nice. They make it sound like a domain name and not a website that was already running, until they mention blogs already on there. Strange.
10:50 pm on Jan 3, 2006 (gmt 0)

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Yeah there is likely more there than meets the eye that article fails to mention for it to be let go for the rock bottom price of 100k.

It is likely these guys ended up with some stock in the new company or have some sort of lucrative contract that the article fails to mention.

1:33 am on Jan 4, 2006 (gmt 0)

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some blogs are making $100k+ per month

Is this an opinion or a fact? Which blogs make that kind of money? What types of blogs and what industry are they in?

1:40 am on Jan 4, 2006 (gmt 0)

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The site has an alexa ranking of 25,000. The site doesn't look bad either. Frankly I'm shocked that's all the site got. I wonder what I don't know...
2:47 am on Jan 4, 2006 (gmt 0)

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some blogs are making $100k+ per month

Yup, my cat picture blog... Do you have anything to back that statement up with?

3:13 am on Jan 4, 2006 (gmt 0)

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I thought it was quite a bargin.
3:13 am on Jan 4, 2006 (gmt 0)

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I can confirm the freeflight is telling the truth.
3:22 am on Jan 4, 2006 (gmt 0)

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The numbers have to be wrong. I'd buy that site in a minute for $100k.
4:50 am on Jan 4, 2006 (gmt 0)

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I can confirm the freeflight is telling the truth.

Fair enough. Go ahead and show us your confirmation. I don't believe that there is any blog making $100,000 per month. Give me factual proof that there is.

I hope I can be proven wrong.

5:25 am on Jan 4, 2006 (gmt 0)

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> "I don't believe that there is any blog making $100,000 per month."

Perhaps the confusion is over the symantics. Very few blogs probably make that much money ... but a blog SITE (that makes if possible for people to create a blog and provides a community for them to interact) is a very different story. MoveableType, Blogger.com, etc.

1:55 pm on Jan 4, 2006 (gmt 0)

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Well, there is no doubt there are quite a few blogs making $100K per year. Whichever way you look at it, on the surface, someone got a bargain on blogster.com.
4:05 pm on Jan 4, 2006 (gmt 0)

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I've worked with Ed & Tony since 01 and they're sharp guys. Likely they got a good deal on this and have it in mind to build the community side, like what they did for the wholesale site.
Tuan
6:07 pm on Jan 4, 2006 (gmt 0)

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Alexa traffic rank is 25,636, and metricsmarket.com estimated 271,200 visitor sessions in the last 30 days

Sorry, I don't understand what your point is?

10:03 pm on Jan 4, 2006 (gmt 0)

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When we bought the site, it was really the domain name we purchased. We bought the site on an ebay auction if you can believe that. The site had to sit on the previous owner's servers for 2 months until we had our re-write done and then we re-launched with the better code and better hosting platform. We think we have a good buy and our focus is on creating quality content, fostering community and driving revenue. The current Google adsense feed does peanuts for earnings. We don't have a Premium Google feed yet, so we are only showing the people on adsense that select "content network" and we know from experience that going across the content network can be a bit dicey at times, so I would guess that the higher paying adwords advertisers stay off the adsense content network for the most part. I could be wrong, this is just my opinion.
10:15 pm on Jan 4, 2006 (gmt 0)

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Hi Tony,
So you're one of us.
Good buy, good name & good traffic.
10:59 pm on Jan 4, 2006 (gmt 0)

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what are 'visitor sessions'?
11:28 pm on Jan 4, 2006 (gmt 0)

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I would guess that the higher paying adwords advertisers stay off the adsense content network for the most part.

The sensible ones do, at least.

Many of us are fed up with "search network" as well. When I pay for "search" I want "search". Not parked domains. Unfortunately, along with AOL search, Ask Jeeves, etc. you get certain parked domains.

I want people who are looking for what I'm selling. Not people who stumbled on some content-free website.

Congrats on the acquisition, and thanks for the clarification. You got a great deal! It had to take guts to spend $100K on eBay, though!

2:17 am on Jan 5, 2006 (gmt 0)

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some blogs are making $100k+ per month

There are a couple, and will probably be a lot more by the end of this year.

6:57 am on Jan 5, 2006 (gmt 0)

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"I don't believe that there is any blog making $100,000 per month."

DrudgeReport makes over usd$1m/year, apparently.

9:32 am on Jan 5, 2006 (gmt 0)

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$100,000 is dirt cheap for a site like that... make syou wonder how much they could have got.
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