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Domain Registrar GoDaddy in Fight Over 2006 Super Bowl Footbal Ad

     
7:32 pm on Dec 27, 2005 (gmt 0)

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WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Godaddy founder Bob Parsons [bobparsons.com] says he doesn't know if GoDaddy will have a commercial on this years super bowl. GoDaddy made some news a year ago [webmasterworld.com], with an ad

We still donít know if we are going to advertise in next yearís Super Bowl. Weíve been busy working to get an ad approved by the censors at ABC and really havenít had any luck.
8:35 pm on Dec 27, 2005 (gmt 0)

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Heh, nothing wrong with just replaying last year's ad... ;-)
9:10 pm on Dec 27, 2005 (gmt 0)

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Why pay for a Super Bowl ad when they can milk all this free publicity just talking about it?
11:28 pm on Dec 27, 2005 (gmt 0)

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It's the only commercial I can remember from last year's Super Bowl.
2:49 am on Dec 28, 2005 (gmt 0)

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I really appreciated the fact that Parsons detailed last year's commercial costs and results in his blog - very interesting stuff.
10:31 am on Dec 28, 2005 (gmt 0)

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Media-exposure monitor Multivision found that GoDaddy's Super Bowl ad was mentioned in nearly 700 broadcasts on local, national and cable television. The broadcasts reached an audience of 262.9 million people, with an estimated publicity value of $11.7 million, according to Multivision. GoDaddy paid Fox $2.4 million only to air the 30-second ad. Bob Parsons is an excellent marketing manager and he know the pulse of media and also public.
6:37 pm on Dec 28, 2005 (gmt 0)

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Disney (owns ABC) are such hypocrites.
While I think GoDaddy's ad was tasteless and a direct shot at the lowest common denominator, ABC airs far worse stuff on Desperate Housewives. Or how about ABC's ad for Desperate Housewives with that T.O. nudity nonsense?
3:08 am on Dec 29, 2005 (gmt 0)

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I would love to be the guy who sells airtime for the super bowl commercial slots. Imagine those commissions!
9:44 am on Dec 31, 2005 (gmt 0)

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I was unaware ABC was in a position to turn away any business.