Media-exposure monitor Multivision found that GoDaddy's Super Bowl ad was mentioned in nearly 700 broadcasts on local, national and cable television. The broadcasts reached an audience of 262.9 million people, with an estimated publicity value of $11.7 million, according to Multivision. GoDaddy paid Fox $2.4 million only to air the 30-second ad. Bob Parsons is an excellent marketing manager and he know the pulse of media and also public.
Disney (owns ABC) are such hypocrites. While I think GoDaddy's ad was tasteless and a direct shot at the lowest common denominator, ABC airs far worse stuff on Desperate Housewives. Or how about ABC's ad for Desperate Housewives with that T.O. nudity nonsense?