I'm trying to estimate the actual type in traffic for a parked domain name. Is there a good rule of thumb to estimate the total type ins per month for a parked domain based on the Overture stats?
I know for other terms, it's highly variable because of the way Overture handles plural versions of words. However, it would seem to me that the problems with estimating total search traffic for normal keywords wouldn't apply to searches for actual domain names
Specifics...
The domain we're looking at gets ~400 searches per month reported by Overture. Can anybody make an estimate on how many actual type ins that would relate to based on past experiences?
Here's some stats at random from my portfolio, without mentioning the domains ;) -
Domain stats for July
138 Overture with extensio July
827 Type-ins per PPC service stats
208 Overture
2,277 PPC
121 Ov
1,956 PPC
44 Ov
741 PPC
0 Ov
192 PPC
0 Ov
540 PPC
34 OV
231 PPC
0 Ov
187
0 Ov
128 PPC
As you can see the stats vary across this small sample, so when it comes to any one domain the general rules are for guidance only.
Some of the 0/### pairings relate to travel/tourism domains, which may receive fewer type-ins in Overture.
Other factors to consider, that effect type-in ratios, include 1) single versus multi-word domain; 2) who is using Overture versus any other SE; 3) how commercial or popular the domain word(s) are "at the moment" or "in the season"; and many other variables.
Keep in mind that not every person who parks domains plays by the rules. Generally, "sending traffic" to a parked domain is prohibited since such traffic can be real junk. The stats I've quoted for guidance fit my squeaky clean approach to all things PPC: No unnatural ingredients in the quote traffic. ;) At least none that I'm aware of.
If you are looking to make a buy based upon traffic stats it's always wise to request a traffic test of a least a few days, plus to ask for logs relating to past traffic with referrers.
