Does anyone know of any successful sites with really long names? Would you do anything different to brand or market a long site name?
Register the full name. That way it's protected. Heaven forbid a traffic speculator registers it and then uses it with a PPC company that favors porn.
Also, register a shorter version that can be used on business cards, letterhead, etc.
MyExampleWidgetStoreInc.com and MEWSInc.com for the cards? Permanent redirect of one to the other? 2 sites? One a mini and one the real thing?
FYI, I've got a few long domains that are the natural phrases that someone says or thinks when they're looking for a home that might be for sale by its owner. Long domain. Regular daily type-ins. Regular as clock work. I'm a big fan of generic domains that are industry buzzwords or common keyword phrases. In the domain speculation realm there's a lot of that going on right now. The math is simple: The value of 1 sales lead versus the cost of 1 domain. In many cases, where one stops to think, it's a no-brainer.
Of course, in my case I also managed to register the shorter version of the long domain. ;)
Cover your bases. It's a sound strategy in my book.
Don't anybody else go getting any bright ideas about how to circumvent the rule . . . ;-P
The client is, for lack of a better term, an internet dummy. (hey, he asked me to build his site...) Once he starts to get a taste of succcess he might be easier to convince.