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2.5. How is the .Tel used?
Individuals could use their name as a personal "brand" or a universal identity
accessible from any Internet-enabled communications device to publish their
contact information or other personal data. For example, Adam Smith could
develop a personal mini-website that provides general information about himself
including his contact information, such as phone numbers, and email addresses.
Adam would be able to update and manage this data at will, and Adam's friends,
when trying to reach him, could simply check adamsmith.tel to find his most
current contact information and connect the call or send a text message.
The business market has different needs than the individual market. Businesses
are primarily concerned with customer acquisition and retention, ease of client
communication, and efficiency of customer management. The .Tel domain has been
conceived to meet each of these needs fully. Hertz, for example, could purchase
hertz.tel and design a simple and clear navigational system for customers
accessing the company via Internet-enabled communications devices. Hertz could
segment the customer by geographic location and department and then route the
customer to the appropriate call center, which enhances the customer experience
and provides the most efficient and cost effective solution for Hertz.
More from ICANN [icann.org]
The registrar apparently wants to keep the registry wide open. Of course, not to maximize revenue. ;)
ICANN? The new TLDs were, in theory, not supposed to act like gtlds. Instead they were supposed to aide/support/bring focus to particular verticals/industries.
Some of the negative commentary about ICANN focuses on ICANN actions intended to raise revenue to support ICANN activities. The expansion of the scope of the new TLDs might reflect some amount of conflict of interest: The more domains sold, the more revenue.