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And I can assure you that Average Joe websites are not selling for 2 years income. No way. Lots of people here will try to give you pie in the sky numbers but have no experience. Most try to compare it to brick and mortar business (which a website is definetely not) to calculate the sale price. Unrealistic and unexperienced.
I'm not even going to say what most sites are selling for these days because it'll just spark another useless argument that has been rehashed here over and over.
Look at past threads to get your answer and do a site search.
Take a look here for a discussion of domain valuation:
I'm not even going to say what most sites are selling for these days because it'll just spark another useless argument that has been rehashed here over and over
Exactly. Those who buy and sell know the truth. Some of the argument comes from people who have spent 1000's of hours on their site and feel that they should be compensated for all that time.
I track web sales for my own busness purposes. I would guess that over 90% of all sites for sale will never sell. The owners are asking too much. The truly unfortunate thing is many of these sites will not even be around in a year. The owners just let them die - rather than taking less money.
One kind of site is on the upswing in value lately - content driven sites with a PR3 to PR5. For obvious reasons.
Those who buy and sell know the truth. Some of the argument comes from people who have spent 1000's of hours on their site and feel that they should be compensated for all that time.
Amen to that. I've seen that same logic and reasoning from so many "know it alls" here who haven't woken up to how it really is in the buying and selling of websites.
The sad truth is their ego is asking for a price their website can't cash.
90 percent of the time when these threads are posted it's from some newbie fishing to sell that site here. I wish they would just get taken down.
Before the UltSearch deal buyers wanted to argue for 1-2 years. Since then I've seen buyers offering 5-6 years and more.
Also, it might depend on the conversion value of a lead, the conversion rate of visitors and not simply on the current PPC payments per day. Remember: Many big companies are just beginning to grapple with PPC campaigns and the PPC providers are working out how to instill confidence in PPC advertiser. This may lead to higher PPC payments over time, which means that by current measurements your sale price might be undervalued.
I'd assess each domain as a unique commodity at this time.