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Static IP address

how important?

         

Matrixster

7:28 pm on Apr 28, 2005 (gmt 0)

10+ Year Member



Is it necessary to have a static IP address? What are the benefits?

mcavic

1:39 am on Apr 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What are you using the address for? Is it just for your workstation(s), or a Web server?

For a Web or mail server, it's very necessary, so that users will have uninterrupted access.

For a workstation, probably the only real benefit is being able to access your machine remotely.

Matrixster

7:55 pm on Apr 29, 2005 (gmt 0)

10+ Year Member



For a website I have that a hosting co. is hosting

tedster

8:40 pm on Apr 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Arre you asking about a DEDICATED ip address (no other websites on your ip address except yours) or a STATIC ip address (one that never changes)?

Matrixster

7:32 pm on May 1, 2005 (gmt 0)

10+ Year Member



dedicated

mcavic

9:28 pm on May 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The main advantage of having a dedicated IP address is to avoid being classified as a spammer as a result of some other site that's sharing your IP. This is extremely important if you're sending outbound mail from your Web server.

I'm not sure if your IP really has any effect on your search engine ranking or possible penalties.

Rollo

3:30 am on May 3, 2005 (gmt 0)

10+ Year Member



Actually, I think there is strong correlation that having a dedicated IP for each site is good for rankings. Granted that correlation doesn't imply causation as they say, but IPs are cheap so why not have your own? Also, I suspect one can get away with a bit more corsslinking if one's sites are all on their own IPs.

Matrixster

11:40 pm on May 3, 2005 (gmt 0)

10+ Year Member



Well I will be sending alot of mail out from my server so I guess I should get a dedicated IP...right?

mcavic

2:58 am on May 4, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yep, and make sure you get your host to set the DNS for your IP so that it reverse-resolves to your correct host name.

maximillianos

11:41 am on May 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeah, I agree that a dedicated IP can definitely benefit you from a search engine ranking perspective. And if you build multiple sites, I would recommend separate IPs for each site. This allows you to link between them and help you rank even better.

Good luck.

otc_cmnn

5:08 pm on May 11, 2005 (gmt 0)

10+ Year Member



It is generally accepted that a dedicated IP does improve your rankings. A dedicated IP is also necessary for an SSL cert.

Most hosting companies are strict about who and how many IP's they pass out. If you are on a cheapo $10 a month host, you will likely have a hard time. Each host gets alloted a limited block.

Needing an SSL cert is a good excuse to have them issue you an IP.

tedster

12:02 am on May 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is generally accepted that a dedicated IP does improve your rankings.

Then I'd say the general knowledge is incorrect. There's no boost coming from a dedicated IP that I can detect and I examine many, many domains, IPs and SERPs every week.

The only advantage I can see is that it's harder for someone else's email spam to get your domain on a blacklist. Even then, blacklists are not usually looking at ip addresses but at domain names and mail servers.

If you are using high risk SEO methods, then a dedicated IP "might" help keep you under the radar for a bit -- but I did say "might". There are so many things that can trigger a penalty or a hand check. Heavy cross-linking, even between separate c-classes, is one big trigger. If you've got some monster domain network rolling on one c-block, then you certainly might want not to host a brand new venture at the same address. It hurts a lot when everything can go down the drain in one fell swoop.

A dedicated IP is not a bad thing, far from it, but it's been elevated to a nearly religious status by some. It's just not all that. People have been getting obsessive and a bit crazy about them.