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how to pick a successful domain name



5:49 pm on Apr 12, 2005 (gmt 0)

10+ Year Member

I sell a product. lets take art for example. if i have a name that is of no relavence to art example. www.thehouseofultimatestuff.commmmm how will this affect me being seen online? obviously if i were to search for something like art.commmmmm it will be long gone. so how do i sit down and find a good combination of words taht will be successful to my site? and of course we all know all the good domains are long gone. Thanks for help in advance!


6:14 pm on Apr 12, 2005 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I don't think the domain name has all that much to with the success of the business, although a really bad choice might hurt you.

But I think houseofwaddsy.com could succeed just as well as art.com, as long as the site really cooks.


6:47 pm on Apr 12, 2005 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

good domains are long gone

I'm not sure about that.

It may depend on your goals for the site. Yes, the really short, or one word, names may be gone.

If you are going for branding, being creative and developing names that are memorable and easy to spell, the length may not be as important.

And if you are just going for SE traffic, I'm not sure the url matters much at all. From what I've seen, urls that seem to say little if anything about the site, or it's content, seem to be able to rank just fine.


7:04 pm on Apr 12, 2005 (gmt 0)

10+ Year Member

I agree with tedster, in the way that the domain name itself is not hugely integral to the success of the site on the web. For every site that has a simple name like photo.com theres those with great names that flop.

As usual it comes down to the quality of the site, rather than its name.

My advice would be to think creatively and find a name that reads well and is easy to understand.. even with search engine only visitors, you want something memorable if you can.


3:35 pm on Apr 13, 2005 (gmt 0)

10+ Year Member

I have been looking for a web designer to revamp my site. I have heard from a couple of them that the domain has some influence.. i wish i could give you an awesome example but i would be breaking webmastworld.com rules.. so i will go with widgets.

person sells widgets. Their domain is www.billyboo.com

person sells widgets. Domain is www.buywidgets.com

I have heard that the words "buy" and "widgets" are only helping search engine corelate to metatags,, or are these people blowing hot air up my (*^%?


8:31 pm on Apr 13, 2005 (gmt 0)

10+ Year Member

Hey waddsy,

Its safe to say that if two theoretical sites were identical yet one had buy widgets and the other billyboo, then buy widget would probably perform slightly better in the search engines.

In some ways it would depend on your business structure through - if you're predominantly sourcing sales via the search engines then my guess is 'buy widgets' is the way to go.

However, if you not only sell online but distribute or have physical retail premises, then the effect of a generic domain to cater for search engines could have a negative effect on the strength of your brand identity. If say your company was in fact billyboo inc. with all its supporting advertising media then buywidgets.com would break the uniformity of the brand and throw consumers into confusion about who exactly they are dealing with. Brand uniformity is essential when theres so much advertising 'noise' in the everyday market.

Just my thoughts anyway - but its an important decision that needs to be thought out in non-technical areas too..


8:44 pm on Apr 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

There was a related thread a few days ago. The poster said after lots of research they appended -heaven to the keyword, and have had great results over several years. So how about artheaven.com or widgetheaven.com.

I like to find something that's clearly associated with the product, not the keyword but an obscure and strongly associated phrase. For art you'd have easel or davinci or studio or leftbank or canvas or studyinoil etc. A little time thinking through a field and your target audience and you can have a strongly related name that is more memorable than buywidgets.com.


2:58 am on Apr 14, 2005 (gmt 0)

10+ Year Member

A great domain may or may not help search results but will most definitely help with human click throughs.


If you are looking for widgets and find these two sites in the search results: joeswidgethouse.us or widgets.com.

Which would you click on?


4:52 pm on Apr 19, 2005 (gmt 0)

5+ Year Member

I am also in the process of picking a domain name.
I have a quick question.

How would I use Keyword Suggestion tools (Historical Searches) like the Overtures' or Google's to assist me in selecting a domain name? Or even most popular searches.

Well, we know it all depends on the content on the site but would it help if the domain name is something after more frequently searched terms?

For example lets say people searching for "yoga"
they are more likely to search for "yoga class" rather than something like "yoga instruction". So if I have a domain name like yogaclass.com rather than yogainstruction.com, does it help (ofcourse provided the domains are not taken, which they are in most cases)?

Just want to figure out if a relation between the popular searches and domain name selection. I think it also helps in other ways, like since the popular words are the more likely to be typed in the search engines, it wouldnt hurt to have domain names after popular searches - comments / suggestions?

thanks much





5:13 pm on Apr 19, 2005 (gmt 0)

10+ Year Member

good domains are long gone

Not true. You just can't buy them at reg fee any longer, but good names are for sale all the time. If you know where to go and are a bit lucky you can snag some great names at fire sale prices.


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