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Yes, they are very good ads, but what a brilliant domain name! Eminently brand-able, no spelling problems, and two 'weird' letters (v and x) that create a memorable impact. But most of all, even though it isn't a keyword, you sure know what the topic is. Not even Amazon.com does that.
I was wondering what domain names others have admired and why, outside the obvious ""awesome-keyword.com" kind of thing.
As usual, no self promotion please. And in a change from our
usual ways, links are not really indicated here - just list any
domain names you admire and talk about why.
Thanks - tedster
Hey, I own two easy*.com domains, because they are actual product names of us. Didn't knew they were valuable. I bought one off an English guy who actively approached us about it for 150 EUR :-)
I still think one of Google's (minor) advantages over its current major rivals is its ability to be 'verbified'
"I'm going to Google this"
Another interesting comparison from two heavyweights in the jobs & career biz:
monster.com - a common word but distinctive when used for the job/career market; easy to spell & type, playful/fun overtones when combined with appropriate graphics. Could seem "so 1990s" at some point?
careerbuilder.com - more generic, but much more descriptive of the site's purpose; more characters, harder to type, more potential for spelling errors. Nice positive overtone with "builder".
In thinking about this whole thread, there's a lot of overlap with "brilliant trademarks" and "brilliant company names". Of course, some domains may be neither trademark nor company name and still be brilliant.
One of my clients chose to enter a highly competitive field on the web, with lots of early adopters to ecommerce. Keyword.com was a lost cause, as were ekeyword, ikeyword, keywordworld, keywordonline etc. All the common stuff was long gone, along with about 200 other .com names that included the keyword.
After an intense brainstorming they came up with keywordheaven - and that name has now served them well for about 6 years. (Their market is about 90% female, so the soft feel of the name is a plus).
Just a little bit "out of the box" can work wonders - they showed me that you don't always need a perfect master stroke.
When it comes to job portals, I like stepstone.com (dunno if they're international). Their key visual (very nice pebbles) and the message in the domain name is pretty cool.
monster.com ... Could seem "so 1990s" at some point?
The same may be true for dogpile.com?
On the other hand -this may sound silly- these names may actually have an advantage with non-English speakers (such as myself): the fun-part is easy to recognise, so the name easily sticks.
Stepstone was a good name, but in the UK at least, they ran out of money. Sponsoring Channel 4 cricket for a couple of million didn't really help...
Monster is a silly name but people remember it.
Jobsite is an easy to remember one, but they have actually rebranded twice, once from jobsite to gojobsite, and now back again.
Workthing is quite a good name and is owned by The Guardian.
Total Jobs is owned by Reed Business (I think). This is a good name - 'does exactly what it says on the tin'.
ISOLDMYHOUSE.COM - catchy jingle drills it into your brain
PAYPAL.COM - catchy, possible double meaning "pay (me now) pal", or "(your) pay(ment) pal"
CS.COM - super short, easy (CompuServe)
KAZAA.COM - kids like stuff their parents can't spell
NAPSTER.COM - unique (with nice logo too)
INTERNET.COM - I remember when it got registered... thought, "boy is that stupid"... but then, I also decided not to buy "radio.com" when I saw it was available in the goldrush days.
MP3.COM - easy, nice grab of a file extension
ROTTEN.COM - really is...
...and on the stupid side:
AA.COM - American Airlines, (but then it probably makes sense with all the pilot / alcohol problems in the news)..<grin>
I intended this thread to be positive examples, but just can't resist mentioning an absolutely AWFUL domain I saw on tv during a late night infomercial. With the 2-word invented brandname phrase made generic to protect the foolish, they actually expected people to type in:
What were they thinking? Probably some kind of tracking or other, but really.
Lately I am very much appreciating the enterprising plans of Armenia, the Federation of Micronesia, and Tuvalu in making their TLDs available (.am, .fm, and .tv)
They have opened up a world of nifty possibility and I've seen a number of organizations putting those TLDs to good use. I've seen evidence that it's not hard to get the public to grok those extensions when they are appropriate - in fact, I think it's harder to get comprehension of subdomains other than "www".
Lately I am very much appreciating the enterprising plans of Armenia, the Federation of Micronesia, and Tuvalu in making their TLDs available (.am, .fm, and .tv) They have opened up a world of nifty possibility and I've seen a number of organizations putting those TLDs to good use.
For German and Austrian companies, the TLD of Antigua - .ag - is very much of interest, because the abbreviation AG is the German/Austrian equivalent of the British PLC or the American Inc. So it's actually "Siemens AG", "DaimlerChrysler AG" or "Deutsche Bahn AG" (German Railways Inc.). For smaller PLC/Inc's in Germany and Austria, it is very attractive to have a company.ag instead of a (maybe already taken) company.de or company.at
There's a small problem though. A German(!) court has decided that only German companies who really ARE a AG(PLC/Inc) might get a .ag domain. Again, in other words: a German court is denying German companies the right to get domains from Antigua, whereas the Antiguanian authorities see no problem in giving .ag domains to ANYbody who asks (and pays).
P.S. For better understanding: not every German company is automatically an "Inc.". We also have the concept of "GmbH", which rougly translates into the "LLC - limited liability company", as well as several other models for companies depending on size and financial resources. Where in the US the Inc. seems to be the rule, in Germany the GmbH/LLC is the rule.
Both harken back to the days of trade guilds and traveling fairs, and continue to have some resonance for people.
I have also picked up a "widgetshow" for a client.
Of course it is probably a bit obscure to be regarded as brilliant. It derives from the family name of the glass makers.