Thanks.
I'd say forget the somethingname.com and brand with pure .us In the next couple of years when the multinationals have their American targetted pages on .us, .us will seem so natural.
You really see .us taking off in the future? So far I've been really dissappointed with the commercial adoption rate on those. Almost every professional company here in the US still uses .com, a lot of my friends still think anything but .com is cheesey and people like my mom still think xyzus.com whenever I tell her I have xyz.us.
I agree with you that it would be appropriate to use .us more .. I just don't see the impetus to move the US toward that goal. It seems so much marketing has already been put toward .com that nothing can ever catch up at this point. You see it differently however?
I have to admit, my fingers always want to tag a ".com" on the end when I type those names - force of habit!
the size of the US economy compared to the rest of the world,
increasingly countries with restricted 2nd level ccTLds are opening up as per .us,
patriotism,
us & them outlook of the majority of people,
very short extension,
easy branding and positioning.
If I was in doubt I would do as you said and register yournameus.com. I would also register a psuedo name
yourname.us.com expensive for what it is but it covers all bases.
I would then brand on yourname.us and point the other two names to the site.