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Expiring domain names

         

candy_cane

2:04 pm on Dec 23, 2004 (gmt 0)



Will it hurt to let a domain name expire that is currently redirected to another one of your sites?

peted

7:50 pm on Dec 23, 2004 (gmt 0)

10+ Year Member



I would say so only if the expiring "alias" domain name is the dominant or substantial "known" address for the actual website. In that case you are obviously going to lose potential visitors to your site who end up with a "no known site" message after the name expires. This is especially true if the alias appears in the browser's address bar for those referred to the actual site by the alias. Odds are, they won't know what the "real" website name is. One way around this problem is to have the alias publish its own page for a few seconds announcing its imminent expiration and advising what the actual website URL is. You will have to have the experts advise you how to set this up. PeteD

StupidScript

9:05 pm on Dec 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome aboard, candy_cane! (Nice, holiday-ey handle :)
Welcome peted, too, by gum!

The complexity of this task is directly proportional to the complexity of two things:

1) Did the expiring domain get any hits?
2) Will it be immediately repurposed by another party?

If the domain got hits, then it will continue to get hits for as long as links to it are out there. As time passes, fewer hits should be expected. (Un)fortunately, you will probably never know for how long this continues, as you won't have the domain anymore.

If someone else buys the domain, and mounts a site behind it, then they will get those hits and you can't do anything about it.

If it's not too much trouble, you should, perhaps, register it for one more year, and help the search engines and your link partners migrate to the domain you're saving by including a "301 redirect" to push visitors/spiders over to the "good" domain. The engines will update their listings with the "good" domain, and start dropping their listings for the "bad" domain, should there be any.

Do this search in Google and Yahoo, at least:

site:expiringdomain.com

That should give you an idea of how widespread the domain is in those engines. If it's nowhere to be found, you're good to go. If it's plentiful, then IMHO you should take the "301 redirect" route until they are gone.

We have also seen that some old domains are stranded in the global DNS system, so that domains that aren't even ours (or expired domains) are still coming to our sites. We put a little script in all of our headers to detect these mis-hits and post a "domain no longer exists" message. We do this because we don't want to diminish the trust people might have in our REAL sites when they hit an unrelated domain by accident.

Hope that helps ...

(Do a search in these forums for "301 redirect" to get the step-by-step methods for your server configuration.)