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[edited by: tedster at 9:42 pm (utc) on Aug. 18, 2004]
[edit reason] remove specific domain name [/edit]
If it's 'keyword' - like broad, generic keyword - for example 'business' + 'directory' - forget trademark and forget the letter. You might be protected from someone creating a print directory that employs your domain name, but the protection you get form owning WidgetDirectory.com is that there IS only one WidgetDirectory.com available for registration.
KW-KWrepeated-Directory may be beating you in the SERPs for awhile, due to factors other than the repeated KW - but when a directory chooses to survive based upon such an identity it certainly looks like SE spam, manipulation, amateur - you name it.
The best defense/offense for your directory isn't its domain name alone. What also counts is its useful content, ease of navigation, etc.
HOwever, let me point out that you should get both the plural and singular of your name.
I made the mistake of not getting qualitywidgetsdotcom when I had qualitywidgetdotcom -
I know I sent them a lot of traffic by people typing in the url and adding an s to the name.
I really didn't bother purchasing the other variations, only because I have had people by the .net's of my .com's several times now and it has never been a big deal. But, most of my sites rely on SE's for traffic and not branding. If anything, they probably send traffic to ME when people type it in.