That said, 6 months later, we're still white barred despite dmoz listings and solid inbound links. For all intents and purposes this domain is broken but this isn't the topic of this post.
Why is this domain broken?
Before purchasing a domain, especially now, we look very carefully into what the domain was used for previously. Both through historical whois, whether it was dropped/deleted, and archive.org analysis of content.
For this particular domain, it was used a number of years ago for just a small personal website, afterwards being parked at ppc. The last archive.org record is from 2001 and looks like ultsearch. When we bought it I think it was parked at sedo but I'm not certain now.
Is it the PPC that did it?
Has anyone else had experience with this? A friend of mine also picked up a PPC .org domain and it took 8 months for the PR to finally show up. It's still not performing like a fresh domain would have however.
What should I learn?
I like buying domains, both for the type-in value and branding. Some domains I'm catching in the drop market, others I'm purchasing. I realize that google discounts all the backlinks now in a drop, but what else is missing here? Is there a way I can do a valuation on a domain before purchasing in terms of google black marks?
Thanks,
Chris
Maybe I can rephrase the question. For those active in purchasing and developing "used" domains, what steps do you go through to check whether a domain is black listed before purchasing. Assume further that the domain is currently being parked.
Any ideas?
At the moment all I'm really doing is checking the domain as it stands today (i.e. backlinks, directory listings, content, etc.) and also archive.org. Beyond that I guess just cross my fingers.
Seeing a white bar and a 0 index on google for months is decidedly not fun after buying/developing a parked domain. Lately I've been so lucky as to be 2 for 2 in terms of buying junk.
Makes me further wonder what kind of damage I'm doing to my portfolio by parking the unused ones.