I'm six months into my first website, a band fan site that now generates modest adsense earnings has reasonable search engine placement. (Much of my learning was done here at WebmasterWorld.com, thank you).
My site began as a weekly newsletter about the band, and was thus named weekly*********.com. Since then, I've created a more full featured site with news, articles and media. My news is now well indexed by Google News.
I'd now like to take on some of the sites with bulletin boards to build a real community around the content.
My newsletter has grown to a 1000 double-opt ins, but the focus is on fresh daily content on the website. I've built up a considerable brand name with weekly*********.com, but am concerned people will think, "Oh, this is updated weekly, not daily."
I've been thinking that by calling it Daily********.com it will sound more official (like a newspaper) and draw more repetitious traffic. Especially with the desire to draw frequent browsers/posters in the forum.
I'm worried about both Search results and branding. I know that I can use 301's to get SE's back on track, but it worries me some that it won't be smooth. I'm also concerned about shifting my branding.
It would help to get some feedback from the webmasterworld community on this one. Any replies appreciated.
kp
After a while the "daily" site's popularity will match or beat the weekly one, and you can start phasing out weekly.
This would help, but the snag is trying to do site promotion. Advertising and word of mouth gets confused when the branding isn't specific.
I get people involved passing out material about my site at concerts...I want to deliver a clear message.
kp
