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Point in case:- I was looking for an article at the Chinese Peoples Daily, so I typed in www.chinesedaily.com.cn . Oops, 404.
OK, perhaps www.peoplesdaily.com ? Yep, but an American mirror 'Under Construction', but with a redirect to www.peopledaily.com.cn.
Note the mistake? Magazine Title = "Peoples Daily", Domain = "People Daily" - no 's'.
Not only did they register the wrong one, they should have registered both.
Keep this in mind when registering you domain and make sure you get the permutations as well.