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Psychological effects of the TLD.

is .com still the safety net?

         

WibbleWobble

3:24 pm on Jul 26, 2003 (gmt 0)

10+ Year Member



For the longest time, the .com suffix has been the de facto standard in internet addresses, ingrained into every user's mind. It is synonomous with the internet at large. .net and .org seem to have fallen out of favour.

Now, when using search engines, and the internet in general, I always take note of the destination URL, but I know scores of people who -- as only pseudo-computer literate -- simply ignore the URL, in favour of the link text, or title, or whatever else. Nevertheless, they're all far more likely to type .com after a word than they are anything else.

Are the other TLDs, .biz, .info, .org, .net et al actually worth investing in? I've recently been pondering the purchase of a .info, but have held off because there's the looming question in my mind that people may not click it in search results because its not their traditional .com familiarity. Just how much of an effect do you feel the suffix has on user's desire to click, or visit, or whatever?

I don't really expect anyone to throw up some actual statistics or solid evidence, but general feelings or re-assurances are welcome :p

rcjordan

5:34 pm on Jul 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



imo, an info or biz tld is absolutely the last resort. info is tolerable in a case where the domain "reads" ok, such as tourism information, i.e., myhometown.info and I've used one that way.

vincevincevince

5:46 pm on Jul 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



the big mistake with .info .biz etc was that they don't come with a free .info.com .biz.com etc

joe public doesn't know .biz is a domain... you want to lose all the typeins to mydomain.biz.com?

rcjordan

5:56 pm on Jul 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>type-in

I own the .com for a resort area. The tourist bureau owns the .org. Luckily for them, we cooperate and therefore limit the damage, but their own staff and site developers type in "com" or give out my url in error over the phone. I've even had a few very pricey online ads mis-typed and pointed to my domain over the years.

That said, the url in a serp probably has less psychological effect if it reads authoritatively, as in the example above --but it's STILL exponentially less valuable than the .com when it comes to $-value.

tedster

6:09 pm on Jul 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Does anyone have observations about the frequently ignored .us TLD? It's always amazed me that any other country code seems to have legitimacy, but not .us. I'm wondering if anyone uses a .us for business purposes and if it shows healthy signs.

vincevincevince

6:16 pm on Jul 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



.us has the problem that it is half way between a country code and a personal pronoun

my-family.us = about us, the people in my family
vincevincevince.me = about me, vincevincevince

now if they were to launch .usa, that would probably be massively successful

rcjordan

6:17 pm on Jul 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>.us

I have around 50 town and region names (free, since I administer the 4th level .ci or .co under them). They're worth what I paid for them.

Nick_W

6:20 pm on Jul 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>worth investing in?

IMO no, not unless, as RC said, it's a last resort and reads well.

I tend to look at tld's aswell. .orgs hold great power when searching for medical/factual/hobby stuff or opensource stuff (you get the point) and .com's have more sway if I want to get my CC out....

Nick

Shak

6:35 pm on Jul 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



the only reason I would buy/invest in a .info or .biz would be purely for SEO and more importantly Anchor text and giving the impression of being an official site.

saying that even for something like S*X.info I would NOT pay $10,000

give me .co.uk any day of the week :)

Shak

rcjordan

6:47 pm on Jul 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Now, if I ran an ecommerce site and owned the .com the .info would make a nice paired domain for items like schematics, pdfs, technical drawings.

Nick_W

6:49 pm on Jul 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>schematics, pdfs, technical drawings

Not to mention the value of a pure info site in dmoz/Y! that linked to your commercial .com

Nick

WibbleWobble

8:50 pm on Jul 26, 2003 (gmt 0)

10+ Year Member



I had a dreadful feeling you'd all say that. A real shame, because personally, something.info sounds natural, in the same way .com does.

*trundles off to find a nice .com*

jmccormac

9:34 pm on Jul 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I don't really expect anyone to throw up some actual statistics or solid evidence, but general feelings or re-assurances are welcome

Funny you should say that. :) I spent most of this afternoon working on programs to compute the number of .com and .net domains hosted by Irish ISPs for some pages on my main website. The figures show that .net is definitely way down on the choice list. The .org figures were even further down. I think that the last time I checked Irish owned .infos, only 129 were hosted on Irish ISPs. (This is a work in progress and I have not included Irish owned domains hosted on hosting companies yet.)

Regards...jmcc

vincevincevince

9:55 pm on Jul 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i'll note however that .com for a site which is an info resource/organisation/society/charity etc LOOKS really odd

netguy

10:58 pm on Jul 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Until something else comes along (at least for the U.S. market), I believe .com will continue to rule.

I used to waste a lot of extra money getting the matching .net & .org to go with each domain. Then the new ones came out (info, biz, etc) and I said the heck with all of them - except the .COMs.

IE defaults to .com when you use the <Ctrl><Enter> shortcut key (for those that don't use it, it automatically adds the "http://www and .com" around whatever domain you enter in the address line).

Once in awhile there will be somebody that grabs a .net to one of my .com domains, and I just watch everybody come to me instead. Usually, they end up trying to sell me the .net within a year - which I politely refuse...

tschild

10:58 pm on Jul 26, 2003 (gmt 0)

10+ Year Member



i'll note however that .com for a site which is an info resource/organisation/society/charity etc LOOKS really odd

Right. But only if you are aware what .com was intended for. This would make you infer logically, e.g. from the U.S. Navy using navy.com for recruiting purposes that the U.S. Navy was a commercial enterprise.

wkitty42

2:20 am on Jul 27, 2003 (gmt 0)

10+ Year Member



ya know? i've read this thread as it has expanded over the last day or so... the thing that turns me off about those .biz, .info and other domains is that i don't know if they, the registrars, are trustworthy... i don't know about the rest of you reading this but i've received more than my share of spam concerning these domains... needless to say, each and every one of them, the spam messages, has been reported as spam to the approprait places and will continue to be reported until such time as i actively ask them for information on them... and the way i operate, if you get in my face trying to sell me something and i've not specifically asked for that info, you'll never see me darken your doorstep for any reason other than to file complaints... this goes for telemarketers, too...

editor_qbp

4:03 pm on Jul 27, 2003 (gmt 0)

10+ Year Member



I find that other domains besides .coms stick in my mind better. I was arguing about this with a friend just a few days ago actually in a dispute about which domain name we should register for the RPG we're starting. I was going for an .info because I like .infos :) They're very unique and I don't know of any sites that use them (although I know many do, I just haven't been to them.) He's sticking for a .com. I find that if I only know one or two domains on a TLD I'll remember them better. For instance, I was playing Zork a few weeks ago on a .com website. So was my friend. However, we couldn't, either of us, remember what domain it was. I looked it up in my history...it was a 6-character .com, certainly not the "long and complicated URL" he had said it was. However I can remember, if reminded by frequent visits or RL advertising, sites like creations.nl or whitelies.tv, the first because I used to frequent the creations forums and the second because their ads are everywhere. We've put the domain choice up to the vote of the community, most of which are non-techies but VERY good at roleplaying ;)
If anyone's interested I can tell you what the outcome is.

WibbleWobble

9:33 am on Jul 28, 2003 (gmt 0)

10+ Year Member



I certainly am, because its pertinent to the original question :)

dingman

9:18 pm on Jul 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



CCtlds cary some weight with me if they are from countries where there's some control on who gets them. The places like .tv, .to, .ws, and such where the names are mostly sold to out-of-country folks as a fundraiser strike me as cheesy - even if they aren't spamvertised to me. If I ever run across a .ws, I'll probably just feel sorry for the poor sod who responded to the spam and might even have been dumb enough to think that .ws really stood for Web Site.

whitelies.tv

You a Hoosier? (I'm a transplant.)