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which point to the SEO's server in question. If you click on the link from a Google SERP is redirects you to another page on the destination site which is *relevant* to the original query.
search for "blue widgets"
click on link. redirects off subdomain into main site ...
"blue blue blue widget widget widgets" etc. with links all over the place, and its definetely crawler food and not digestable by humans.
Now when I questioned them about it - there answer was
"IP or Java redirection are not an issue for search engines as long as the user gets a result that is consistent with his search phrase."
Is this true?
Make no mistake, as soon as you cloak, there is risk involved and if you decide to do it, go in with your eyes open. The SEO should really tell you of the risk if they are being upfront.
Oh, and even if it is relevant to the search term, be aware that your competition will squeal on you in a heartbeat regardless.
If its not ethical - I'm not going to risk it - especially with the company I work for in a really competitive industry - and competitors would love to knock us off the top slot for the UK's third most searched term (Zeitgeist Sep).
Cheers for the help.
I remember when Inktomi added a new IP range. This forum was full of people saying their pages had dropped off their index....
'keepin it real, nothing more to say.
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Keeping it real, benefitng the visitor, completely whitehat, yet still cloaking.