Forum Moderators: phranque
At the top left of this page resides the WebmasterWorld logo. To the right of that is a control panel link, click that. Over on the left, under the calendar, is a section called Plugins. The third link is a Server Headers tool for your use.
Status Codes
There are seven HTTP status codes (200¦301¦302¦304¦307¦404¦410) that we are primarily interested in from an indexing and search engine marketing perspective. It is recommended that you verify your URIs are returning the proper Status-Code in the Server Header.
If the server does not know, or has no facility to determine, whether or not the condition is permanent, the status code 404 Not Found SHOULD be used instead. This response is cacheable unless indicated otherwise.
Complete References
There are many topics that appear at WebmasterWorld that are directly and indirectly related to the headers that your server is returning for a specific URI. For example, topics surrounding Custom 404 Pages. Many are surprised when they come here wondering why their 404 pages are returning a Status Code of 200. This is a major flaw in the script they are using or they've not configured it properly so that it does return a 404.
Another common issue is a URI returning a 302 instead of a 301. There are thousands of topics here surrounding the issues that a 302 may cause if implemented incorrectly (and even correctly).
You're probably wondering about the 304, 307 and 410 Status Codes. While we don't see much discussion on these at WebmasterWorld, they are of value in the overall scheme of things. For example, if a page is permanently removed, never to return again, that page should probably return a 410 Gone as opposed to a 404 Not Found.
Okay, start checking those Server Headers. See any problems?
Note: For those that are new to this, most of your public viewable pages should be returning a 200 OK status.
If you've instructed your host to redirect example.com to www.example.com (root domain to sub-domain), the example.com should be returning a 301 Moved Permanently status while the destination URI should be returning a 200 OK status. If set up properly and your browser is not set up to ignore redirects, when you enter example.com you should be redirected to www.example.com and the address should physically change in your address bar.
We're now open for Q&A!