Number of Pages in Checkout

Does it have an effect

[graywolf]

Does any one have any reliable data or insight from personal use, if the number of pages in a checkout has an effect on completed carts or useability.

Do customers care if they get 1 page or 3 pages?

[lorax]

If it's the number of pages required to check out then you betcha. The more pages the less likely they are to complete the process.

If you mean the invoice - I'd guess yes from my own experience. When I print the invoice for my records I only want the relavent info and not all of the additional trailing info like ads.

[graywolf]

I am deciding between one long form or two smaller forms

[Smiley]

The key time is the commitment to parting with cash, ie entering the credit card number, get this in front of the buyer as soon as reasonably possible.

>>I am deciding between one long form or two smaller forms
I'd try and the slim the one long form.

[bakedjake]

Depends on the website.

For retailers selling non-expensive type product, I'd agree with the above posters. Get them out (1 Form) as soon as possible before they change their mind. On most of our sites, we offer the ability to register, but many times do not require it. Suprisingly, a non-trivial amount of people chose not to register and just to checkout.

For other types of sites, it may make logical sense to do it other ways. For example, on sites we design that are selling event registrations, it's often necessary to design a two or three stage form that handles number of registrants, registrant information, then payment information. This is because the purchaser is not always the attendee, and usually with events (or other high-priced product), the decision won't be reversed by an intimidating form.

Tip: Consider putting your phone number at the top of your checkout form. Fax information, too. You'll find that people will actually call you... sometimes I do wonder if sales would be lost without that.