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I know this is pretty sweet info. that's probaby not available out there, but I was just wondering if any of you had come accross something like this.
If not, do you have any hypothesis?
I know this would be dependent on the industry...for example, I know RC gets good customers from NBCi (travel)...AOL has been great for us for some products...Yahoo is a tremendous source of traffic but doesn't always result in good conversions...MSN sends great customers...
The one exception is/was GoTo. Before the partner deals, I always found them to generate higher conversions. People searching at GoTo were far more likely to be looking to purchase a product or service.
Unfortunately, that is nolonger the case. The partner deals have had a very negative effect on GoTo's effectiveness. It turns out that the person clicking on your paid link at AOL just isn't the same qualified visitor.
In another thread, someone mentioned that GoTo was planning on providing more advanced tracking features so that advertisers could view their click thru data by partner. If they would let you submit a unique url for each partner, and then show how many clicks vs. searches individual partners provided, it would be a great tool that would help answer your question.
I guess we'll have to wait and see. I personally don't think there is any way they would release a tool like that. When their advertisers saw how much more they were paying for such a poor conversion rate, they wouldn't stick around long. :)
I am planning a campaign for a new client that will use the GoTo recommendation, adding ?src=goto to the url. So we will be able to pull out more specific data from the client's server logs. Is anyone already doing this?
As luck would have it, I had this very question a few years ago. In July, 1998, I took the logs from my 5 major clients to find this out. I used sales I could actually track (i.e., those who bought on a trip directly trackable from search engines). Keep in mind, though, that not all consumers buy upon their discovery of the site. Presumably, many comparison shop and come back. Those are not counted in this study.
Between January 1, 1998 and June 30, 1998, there were 1,665 sales which fit that criterion.
stamp collecting site (821 sales)
gifts and collectibles (646 sales)
software reseller (127 sales)
computer hardware (54 sales)
shotcrete (17 sales)
Because of the vast changes in search engines as well as ecommerce in general, I doubt that these have pinpoint relevancy, but it is a place to start.
My observations line up with you on that one chiyo/laisha...that's a good summary...I was wondering the same thing about google...it's gotten to popular lately...how? what are the demographics? are they buyers or mainly browsers, people doing research?
What about MSN? Anyone have experience with MSN?