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Business.com

any worthwhile traffic?

     
4:11 am on Jun 23, 2003 (gmt 0)

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anyone here gets decent traffic from their paid listing on business.com?

i am in the uk and wonder if a listing would be useful at all. the only reason i am even bothering is because a couple of my competitors seem to have a listing. (one of which is above me in the SERPs)

4:15 am on June 23, 2003 (gmt 0)

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We have a listing with them and received 7 visitors from them month-to-date. Different categories may be better or even worse.
4:30 am on June 23, 2003 (gmt 0)

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We have a client who used business.com for about 3 months.

A total of 13 visitors clicked through.

The terms were industry specific and as marcs mentioned may vary.

- Chad

5:55 am on June 23, 2003 (gmt 0)

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Be careful with this. Their PPC starts at 40 cents/click, and they partner with Looksmart which means that their clicks will override the LS clicks (at 15 cents/click). And of course, LS listings override INK PFI.

It gets tangled.

Supposedly, Business.com will pull your info from the LS feed, but I haven't taken the plunge to find out.

2:15 pm on June 23, 2003 (gmt 0)

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doesn't business.com send results to other sites like ft.com? or are those just the pay per click results.
2:27 pm on June 23, 2003 (gmt 0)

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They certainly used to, ft.com had a business.com search built in the site, did they drop it at some point last year?

I used to get a few hits but nothing now for a long time.

2:53 pm on June 23, 2003 (gmt 0)

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ft.com search box still there... I just checked it.

Another thing to consider about business.com is that they show adwords ads on their own site for categories that don't have any ppc action.

It all gets really tangled, so it's important to take note of all the partners you work with and keep them all separate otherwise you get into the position of paying more for clicks that would otherwise have cost less, or even free (through Ink).

9:08 am on July 27, 2003 (gmt 0)

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We use Business.com successfully for our <snip>. We get about 30-40 visits a day from our listing on their site and the syndication program.

We've been with them for only a couple weeks but we have received a few qualified leads so far.

[edited by: Marcia at 10:03 am (utc) on July 27, 2003]
[edit reason] No personal URLs, please. [/edit]

9:46 am on July 27, 2003 (gmt 0)

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thanks hotwheel for the tips.

i always take them seriously when a first time poster manages to get 2 plugs in!

10:17 am on July 27, 2003 (gmt 0)

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Hehe, sorry, couldn't help the public chuckle...

SN

5:27 pm on July 27, 2003 (gmt 0)

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We get about 30-40 visits a day

I wonder how much of that is from the syndication program that is costing them $0.40/click that would otherwise cost them $0.15/click through Looksmart?

Reaching a conclusion based upon the user comments posted here, it would seem that if their directory worked a little harder then the $99 inclusion fee might be worth it. But for five or six visits, those $99 would be better spent elsewhere.

I'm not saying people shouldn't pour money into them, only pointing out that people around here don't have much positive things to say about business.com.

Isn't there anybody around here having a positive experience with them as far as the directory is concerned? Anybody have something good to say about the directory?

5:58 pm on July 27, 2003 (gmt 0)

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Isn't there anybody around here having a positive experience with them as far as the directory is concerned?

not positive as such, but a listing tip ...

if you think $99 a bit dear then ring them up for a chat, you may find them a little flexible ;)

8:26 pm on July 31, 2003 (gmt 0)

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I think we get about an even mix - between the 40% to 60% range on syndication links.

The syndication is best served across the partner sites and not sponsored search engine listings on Looksmart.

i.e. a lot of our placements will go on entrepreneur.com or fastcompany which is great targeting for our particualr software product [no name mentioned] - sorry about the earlier post's link, I never realized this forum operated in a unanimous fashion :)

The best part of the Business.com program so far has been the PR Google sees, the widespread reach on high PR sites, and google crawls us a lot now.

Something else to consider.

3:43 pm on Aug 15, 2003 (gmt 0)

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As a B2B site, we gave business.com a try. I don't get many clicks, but when I do get a sale out of one of those clicks, my AOV is much higher than elsewhere. The ROI has been enough to just let the ads ride.
10:49 pm on Aug 15, 2003 (gmt 0)

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If hotwheels isn't a shill I'll eat my hat...

Try at least a tiny bit of subtlety, huh- not many people at this website were born 10 minutes ago.

12:21 am on Aug 16, 2003 (gmt 0)

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I have been on a year. It is rare to see any referrals. We are listed in 4 categories.
1:53 am on Aug 16, 2003 (gmt 0)

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Be careful from the way they count visitors. A visitor could be the same IP address clicked within a minute apart. So if the same visitor (IP Address) clicked on your listing twice with a minute apart you will pay twice for the same IP, 3 clicks from the same IP a minute apart will cost you $1.50 if you pay $0.50 CPC. Personally I think it's a joke.

When we were running with them almost every visitor we had to pay double or triple and sometime even more. When checking the campaign on our end and not counting the duplicated IP's it was fair but, with their count we were losing money.

If you say charge back enough times they will refund some of your money.

2:25 am on Aug 23, 2003 (gmt 0)

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What do you mean by "a shill"?

I am simply stating that our Business.com experience has been positive so far.

3:17 am on Aug 23, 2003 (gmt 0)

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Was just looking at Business.com for the first time. Noticed that most of the pages say "copyright 2001" at the bottom. Not impressive!
 

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