Forum Moderators: buckworks
Problem- main site costructed using online template from '1&1' (uk company) all 'Buy Now' links point to shopping basket package with same company. It all seems to work well but I don't seem to be getting anywhere with the SEs and am having to rely on PPC to get traffic.
Also because I can't enter code into the site except where the programme allows me to I am unable to use affiliate marketing.
I suppose my main concern is wether the template nature of the site is preventing me from showing in the SEs
Thanks for any advice you can post
could be, if the template uses frames or javascript links.
Some general advice:
What you should do is create content about your product like the history of wearing your widgets, different widget styles, which widget to wear at which occassion etc.
Get these pages into the SE and provide links from these pages to your selling page. The customers mostly are not coming to your site to buy, but they want to have some information about your product first. If this need is satisfied, then they buy (or not).
Btw. welcome to webmaster world
Firstly, congrats on your success!
A couple of things might be worth looking at:
I notice your host has session ID in the URLS of their site so perhaps they're using them in the URLs of the shops too? If so, this would be working against you with google. I had a look around for an example site to see for sure but couldn't find one - I've only had 3 coffees so far today though so I havn't woken up properly yet :-)
Have you got many links in to your site? Lots of links in to your site will help you more than anything else in google (but you probably already know that).
re:<Get these pages into the SE and provide links from these pages to your selling page.>
Is this preferable to merely increasing the relevant content in my existing selling pages?
Linkwise I only have about a dozen inward links and half of those are shopping directories (some paid for)
My conversion rate so far has been 4-5%. This is fine but anyone who runs a small business will know that more sales in a given time is what is needed for cash flow, even if profit margins suffer slightly. The temptation therefore is to let the conversion rate fall slightly in order to achieve more sales in a given time by upping CPC rates.
Any more pearls of wisdom?
well, if everything else is ok on your site then this would be a good area to chuck some time at I think. Having a good read through the linking topics forum [webmasterworld.com] will help you, I'd pay particular attention to posts by Paynt.
also the Link topics library [webmasterworld.com] is well worth checking out, particularly this one [webmasterworld.com]
It helps anyway. having some informational pages (as described earlier) that relate to your product attract visitors to your site. people who are interested in your topic might also buy something from you.
Also, the more content you have, the more traffic you get from SE's for free.
Regarding your PPC campaign I would keep it as is and start working on conversion rate.
That also goes in line with above topic, as a simple landing page that wants to do the sale sometimes annoys the user who wants to have more information before deciding to buy.
Anyway, you should do some investigation on the conversion rate issue in the Advertising Sales & Affiliate Programs forum as well as in the tracking and logging forum.
Good advice about PPC is found in the google adwords forum and also have a look into content & copywriting. There are very valuable threads like
[webmasterworld.com...]
and
[webmasterworld.com...]
Have fun and good luck
Andymac
