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Multiple ecommerce stores with single domain shopping cart

What are the cons?

         

mugatu

8:59 pm on May 30, 2003 (gmt 0)

10+ Year Member



Hi all,

I want to open several ecommerce stores, each catering to different products/markets.
To keep things simple & keep overhead down for credit card processing, etc., I would like to set it them up in a Miva mall (I currently use Miva Merchant).
Each site would have it's own domain with several html pages, but all products would be in databases under the mall domain.
examples:

mall url:
www.malldomain.com/Merchant2/merchant.mv
store A product url:
www.malldomain.com/Merchant2/merchant.mv?Screen=CTGY&Store_Code=storeA&Category_Code=product

etc.

Will the search engines (primarily Google) have a problem with this? Would they see it as multiple domains pointing
to one store & would it hurt the rankings of the stores?
Are there other issues/problems I haven't thought of?
Anyone doing this successfully?

Any info would be greatly appreciated!

khuntley

12:52 pm on May 31, 2003 (gmt 0)

10+ Year Member



Mugato,
I use Miva also...I don't think search engines will have a problem with this. However, your customers will notice different URLs. From my online shopping experience, when I went to another URL for the shopping cart or checkout it was always unsettling. I think shoppers mind less when the shopping cart URL is related in some way to the site they initially came to. For example arrive at mywidgets.com and shopping cart is at mymall.com.

And remember to state on the web page invoice after checkout and the customer email that "company name" will appear on their banking statements. This is more important when using two URLs.

Kevin

mugatu

5:36 pm on May 31, 2003 (gmt 0)

10+ Year Member



Thanks Kevin,

Good points. I plan to place the mall icon on all pages of the individual stores & of course on the invoices to avoid chargebacks.
I appreciate the feedback!

-Anna

Laisha

5:50 pm on May 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Will the search engines (primarily Google) have a problem with this? Would they see it as multiple domains pointing
to one store & would it hurt the rankings of the stores?

DMOZ might. Depending upon the category and the editor, it could be that they are all counted as affiliates of one of them.

mugatu

8:04 pm on May 31, 2003 (gmt 0)

10+ Year Member



hmmm..ok I definitely don't want a problem with DMOZ!
So I should keep the mall domain linking as deep as possible (at the checkout/add to basket point) & have all products displayed also in html under the store domains?
I was planning on doing it this way, I hope it's enough!
I use this module called SEK2 & it sucks the products out of the Miva database into an html format for the search engines.
(more nail biting...)
thanks for your input too!

khuntley

10:09 pm on May 31, 2003 (gmt 0)

10+ Year Member



Anna,
I just don't know of a way to keep the mall domain deep. On any product page in Miva there has to be a link to basket and checkout unless you remove them or use a custom header. But that isn't good; what about people that want to buy after getting two pages into your site? You just can't hide the checkout domain.

As for SEK, those are not very pretty pages. Version 2 is a little better, but most of us dread surfers ending up there. Yes, I use it but I'm telling myself it's OK because they will immediately be lured to the shopping cart, and I wouldn't have got the customer anyway without SEK. But I certainly wouldn't make SEK pages the body of my site. The pages would have to be doctored significantly, and that defeats the whole purpose of SEK in the first place as a time saver. Although the pages created by SEK are perfect from a SEO standpoint.

Maybe you might consider for the less important domain/product line something like the following: It's own domain with static pages. Link to checkout and add basket goes to one of those third party card processors where you don't really have your own merchant account. Your checkout domain would be something like yourdomain.cardprocessorssite.com.

Recently I actually considered the multiple domains, one mall thing with Miva. In the end didn't do it because it's just not professional enough and causes some problems with SEO (and directories).

Kevin

mugatu

1:15 am on Jun 1, 2003 (gmt 0)

10+ Year Member



Thanks, Kevin, I guess it's back to the drawing board.

[edited by: TallTroll at 11:16 am (utc) on June 9, 2003]
[edit reason] splice [/edit]

khuntley

1:44 am on Jun 1, 2003 (gmt 0)

10+ Year Member



Anna,
I might add that those easy to get and use third-party card processing companies have some real advantages. No expenses of getting an additional merchant account, no worrying about paying for another SSL, and you can specify a name that will appear on card statements that will match the domain of the site they purchased from to lessen charge backs.

When the site starts making buku bucks get another separate miva domain license, a unique SSL certificate, merchant account, etc.

Kevin

khuntley

3:52 am on Jun 7, 2003 (gmt 0)

10+ Year Member



(added)

although consider this post of mine about using the 3rd party guys for accepting credit cards...

[webmasterworld.com...]

Kevin

jasonh

5:11 am on Jun 22, 2003 (gmt 0)

10+ Year Member



Mugatu,

Search engines such as google will most certainly have a problem spidering your category and product urls in a miva merchant mall. Don't know why someone would think otherwise.

boknows

9:56 pm on Jun 24, 2003 (gmt 0)

10+ Year Member



Check out fascart.com thanks